AUTOMOTIVE MARKETING CHANGED. MOST DEALERSHIP MARKETING STRUCTURES DIDN’T.

Automotive marketing used to be easier to define. A dealership advertised inventory. Ran promotions. Bought media. Managed a website. Maybe produced a commercial. Today, a vehicle shopper can encounter a dealership through Instagram, Facebook, YouTube, Google, AI search, an inventory listing, a review, a video, a retargeting ad or a recommendation… long before they ever […]