Car Dealership Marketing Has a Continuity Problem

Car dealerships have never had more ways to market themselves. Social media.Vehicle videos.Google Ads.Meta advertising.YouTube.Inventory feeds.Email.SEO.Third-party marketplaces.CRM campaigns.OEM programs. And yet, inside many dealerships, none of it feels particularly connected. A campaign launches. A promotion ends. A new model arrives. A vendor changes. Someone posts a few videos. The month closes. Then much of the […]