Adding the power of video to your marketing arsenal
“Facts tell, but stories sell.” Perhaps more than any other media in the modern content marketer’s arsenal, video is a strong storytelling medium. It helps marketers cut through the clutter with a differentiated voice, and increases information retention, brand perception and the quality of the message it delivers. Earlier this year, Aberdeen’s research on content […]
3 ways to reinvigorate your soul-sucking corporate video production
Clients often ask me: “Is there a way we can use past corporate video production content and make it relevant in today’s digital world?” The short answer is, you bet. If you have the following, you’re in business: Raw footage you never made use of; Video created for one purpose, but only some of the […]
Video Production Calgary – Thousands Of Videos Created For Innovative Businesses
Video Production Calgary – Thousands Of Videos Created For Innovative Businesses The rumours you’ve heard are true: BizBOXTV broadcasts the BEST local businesses + brands! + we do it via our innovative approach to Digital Video Production Calgary! BizBOXTV is an innovative digital media company that, for the first time ever, gives businesses the ability to […]
6 quick tips for promoting your company’s video online
You’ve spent anywhere from a thousand to tens of thousands of dollars on professional video production for your business. So what’s the best way to leverage your investment? Consumers and search engines alike highly value online video. Its search engine optimization (SEO) power helps people find your business and your website, its stickiness helps keep […]
How to prep for an on-camera interview
The need for entrepreneurs to look and sound good on camera is increasingly common these days, with the majority of consumers expecting to find video when they’re researching who to do business with, regardless of industry. I received several comments and questions after a previous column on how to put your best foot forward on […]
Why brands are rethinking their ad strategies
As digital media consumption continues to increase – whether it be online, mobile, tablet or smart TV – it’s obvious brand marketers (and their ad dollars) are following suit. A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still […]
5 reasons why it’s time to invest in online video
I’ve been preaching a consistent message about the evolution of digital media since 2008. And in this New Year, it’s more relevant than ever. If your business is already active online, or has reallocated 2014 budgets to do so, it’s going to be a great year for your brand and your bottom line. If not, […]
5 ways to create video ads that rock for ROI
If you’re a business owner already using online video to promote or advertise your business, congratulations. You’re ahead of the curve. But if you haven’t yet considered using video to broadcast your brand, you’re missing out. Why? Because using online video will not only improve your search engine rankings and provide an effective marketing tool […]
Online video achieves remarkable growth in 2013
As digital marketing picked up speed throughout 2013, one area that continued its remarkable growth was online video. Not just adorable puppy and cat videos – and well beyond the weirdly awesome “Fox” phenomenon. Top brands and businesses of all sizes took the plunge by increasing their budgets and often getting great results across multiple […]
What’s the ideal length for online videos?
It’s been proven beyond a doubt that good online videos can translate into sales. Still, questions linger when it comes to video best practices for business owners. One of the most common questions my clients ask is whether they should produce long-form content on their websites, or work with shorter videos. We break video lengths […]