Online Video Length: How Long Is Too Long?
Length is an important factor to consider when creating online video content. Viewers will only stick with your video for so long, but the optimal video length tends to vary depending on the purpose of your content. What’s the ideal online video length for marketing? There are so many different rules of thumb when it […]
TV ratings fall, advertisers eye online video
TV ratings fall, advertisers eye online video. The broadcast TV business has had a rough run this season and next season isn’t looking much better. Starting from last fall when their new shows debuted, all four major US networks saw a drop in viewers in the age 18-to-49 demographic, the group most prized by advertisers, […]
Online Videos: Not Just Made By Amateurs Anymore
If you’ve noticed that there was more to watch online this past year than old TV shows and puppy videos, you would be right. This year, there was an explosion of professionally produced videos that were made just for the Internet. Sites like YouTube, Hulu and Netflix all produced exclusive new programming in 2012. Mark […]
Online video going mainstream, study
70 per cent of US broadband users watch professionally produced Online Video, according to a new Cisco report. In 2012, watching video became more than just a hobby for cutting-edge Internet enthusiasts. “70 per cent of US broadband users are watching professionally produced online video every week with an average viewing time of more than […]
Branded Video: Extreme Power
Video content uploaded to the internet is a powerful sales and marketing tool, and watching branded video online is now an incredibly common activity, according to the Social Video Report. With branded online video become increasingly popular, it’s important to get to grips with it and learn how to incorporate it into your overall business […]
Need more proof of the power of video on the Web? Here it is.
Use of video on the Web for business has been the talk of the marketing world in 2012. If it isn’t already obvious to you, data from multiple sources confirm, yet again, the amount of video watched via the Internet continues to climb. It’s no wonder. As the benefits become more obvious, more businesses are […]
Online Video: Put Your Best Face Forward
What do people want? To connect. Marketers know that emotion plays a massive role in getting a message across. Consumers choose and stay loyal to certain products and brands because of how they make them feel – and what they broadcast about themselves. It’s no surprise that re-purposing TV commercials online is not nearly as […]
Video Marketing Can Carry Your Message for You
Video Marketing packs some serious punch. If you don’t have high-quality web videos to demonstrate your products or to communicate company news, you’re missing out. Since 2009, there’s been a 33 percent increase in the use of online video marketing by media websites. Further, 80 percent of those sites use videos created by outside parties. […]
Calgary Advertising: 1/4 Top Brands Use Online Video
Of the more than 4,100 brands that advertised through national television and online video sites in October this year, almost a quarter (23%) used online video. Of those, 11% used online video exclusively. Internet communications and content companies, as well as resort and travel companies, were the most likely to use online video advertising exclusively, […]
Calgary Web Video Ads : 4 Tips
Calgary Web Video Ads : 4 Tips You’ve spent time money creating your web corporate video or videos, so take steps to make sure it gets the kind of attention you want it to get. Here are a few tips: 1. Don’t Show Your Web Video on Just Any Site – The study confirms the […]