Online Shoppers Love Video Ads
How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less. But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket. More than half of consumers feel more confident in […]
Bring Your Business to Life – YouTube Video Production
Tell your business story, engage with your customers, and track your success… placing your online video production on YouTube allows customers to see, hear and connect with you. Engage more, sell more… and realize the ROI professional web video has to offer your brand / business. BizBOXTV: YouTube Video Production Calgary, Toronto, Edmonton… + across […]
Calgary Marketing: Online Video – Critical For Content Marketing
Calgary Marketing: Online Video – Critical For Content Marketing Online video is gaining strength as the source for content marketing, so says a B2B Demand Generation Benchmark Survey for 2012. The take-away? Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your 2013 content […]
15 Facts + Stats About Online Video Calgary
Online video is seeing massive growth. Watching video online has gone from a niche activity to mainstream. With new devices, video everywhere has become a reality. The implications of online video’s growth for the digital advertising industry are huge. Sight, sound and motion is of utmost importance to brand advertisers. It can pull on heartstrings […]
Super Bowl Ads: 600% More Views On YouTube: Suck It, Television
So it turns out that when it comes to Super Bowl ads, all of us are like a bunch of children with Christmas presents — we just don’t want to wait. According to YouTube, showing an ad online before the Super Bowl floods that ad with conscious eyeballs BIG TIME. Try 600% more eyeballs. Studies […]
Online Video: Canada #2 in the world… 92% watch it.
Online video consumption has grown rapidly in Canada. In fact, the country ranks second in the world in online video penetration. While advertisers have lagged behind consumer uptake, ad spending on online video grew rapidly in 2012, jumping 75% from the previous year, and is projected to continue growing sharply in coming years, according to […]
How To Help Your Business’ Videos Go Far
With a nearly 55% surge in spending, Web video is the fastest-growing online advertising format in 2012. So how can small businesses effectively use Web videos to market their products and services? Search, banners and video advertising will account for 80% of all ad spending through 2016, says eMarketer Inc. Web video spending will nearly […]
Cut through the ad clutter: tell a great story
Advertisers are starting to push creative boundaries in an attempt to engage, using the latest innovations, from gaming strategies to social media to branded video and Web TV content. But with all of the clutter we are surrounded by in this digital age, getting someone to pay attention to a company’s brand message seems to […]
Calgary YouTube: Let customers discover your business
Calgary YouTube: Let customers discover your business If you’re a small business, it’s doubtful any video about your product, service or personnel will be be seen by a billion people… but maybe a hundred thousand targeted customers would be nice. To get a fraction of that, you really ought to be using more video in […]
84.9% of US internet users watch online video
182 million US internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion,according to the comScore Video Metrix. Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 153 million unique viewers, followed by Facebook.com with 58.8 million, […]