Bottom Line: Online Video Increases Conversions
According to new consumer research from the e-tailing group and Invodo, 57% of online consumers feel more confident when watching product videos before making purchases online. This is an increase of nearly 10% over last year’s online video survey. Confident shoppers are happy shoppers, and online video helps to create positive sentiments towards your brand. […]
Report: Online video increasingly drives consumer purchases
Shoppers more likely to buy products after viewing them online. Shoppers who view online video are “174 percent more likely to purchase” than viewers who don’t, according to a research white paper developed by invodo, which said the online viewing trend will mature and explode in 2013. The white paper, entitled “Video Statistics: The Marketer’s […]
Pitching your business to the media? Digital’s the way to go.
If you’re a small business trying to figure out how to get your story out there, the digital world we live in offers amazing opportunities. From social media to content creation to the distribution of video segments, the options are more exciting than ever before. However, if getting mainstream media on board with your brand […]
TV-ad market: intense competition from online video
Broadcast-television ratings have dropped sharply this season. And that, combined with the weak economy and competition from other media, augurs badly for the spring ad-sales market, ad buyers and analysts say. More TV ad dollars are expected to move to cable channels, a shift that has accelerated in the past couple of years. But both […]
Facebook Video Production: Views Hitting All-Time Highs
Facebook reached a new high last month with almost 558 million video views, according to comScore’s February 2013 US Online Video Rankings. For the month, Facebook was second with 61.2 million unique video viewers — well behind Google/YouTube’s 150.6 million uniques. Facebook’s 558 million video views was third overall, way behind Google/YouTube’s 11.3 billion and […]
Online Video Viewers Tune In During Primetime
It should come as no surprise that the prime time for online video viewing is now the same as it is for traditional TV, but now we’re seeing research to prove that out. As more viewing moves to mobile, tablet, and connected TV devices, the amount of viewing that happens online during the prime time […]
Business owners need to ‘evolve or die’.
The expression ‘evolve or die’ always felt a little over-the-top to me, but now I say it with conviction. If your business isn’t paying attention to the changes online, it will be left behind. One of the biggest changes in marketing and media is turnaround times. This is evident with the immediate nature of social […]
Want to ‘wow’ customers? Stop asking them to buy stuff.
My last column on brand journalism sparked some great discussion and more questions from my network on exactly how businesses can implement a brand journalism strategy. Just to recap: Brand journalism is a useful way for brands, big and small, to use the approach of professional journalists to create, curate and share expert content in […]
The 7 Mistakes Made By Web Video Advertisers
Clicks do not equal success: Previously, advertisers were mostly interested in whether web video produced as many clicks as banners do. But, “Video is about images that win the hearts and minds of consumers,” not direct-response sales. If a client is sending celebrities to a remote location to a do a beautiful $1 million shoot, […]
How to Use 15 vs 30-Second Pre-Roll Ads for Ecommerce Retargeting
Similar to television advertising, the most effective lengths for in-stream online video ads are 15 and 30-second spots. However, the advantage online video advertising has over TV is that it can be delivered in the form of a pre-roll video ad targeted and personally relevant to a consumer based on his individual shopping behavior. The […]