Video Production – The BizBOXTV Experience
The BizBOXTV Video Production Experience BizBOXTV Video Production has worked with thousands of businesses and brands of all sizes on their video production and advertising needs. From small businesses to big brands, locally, nationally and internationally, BizBOXTV knows the best way to tell your story to a digital audience via online video. Best of all, […]
Your business is still ignoring online advertising? Step up.
As the owner of a new-media startup, the language I speak is common and easily understood by my colleagues and contacts in related fields. What’s happening around us online and to media in general seems obvious. I have lived and breathed it for years, and I am immersed in it daily. But what’s happening in […]
Funds previously for print being shifted to social & video content
Marketers continue to spend more on custom content, according to a recently released study from the Custom Content Council. On average, companies allocate 39 percent of their marketing, advertising and communications budgets toward content creation. While spending on all types of marketing rose 9.2 percent between 201 2 and 2013, there is an increasing push […]
Why Advertisers Need to Get Serious About Video
We are at the brink of a watershed moment in digital video. Fueled by the high demand for premium, original content, this second annual marketplace, taking place this week (April 29-May 3), is widely expected to attract $1 billion of investment. This level of investment inevitably will propel the entire digital video ad industry. Advertisers […]
LinkedIn Introduces Video to Professional Profiles
You can now add video to professional profiles on LinkedIn, according to the LinkedIn Blog. With this new feature, you can now “tell a story” through video as you look for professional connections or a new job or whatever you use LinkedIn for. Getting noticed is obviously a competitive business, and video is obviously sweeping […]
Twitter Advertising Now Open to All US Users
Twitter advertising now has options for all U.S. users. The company had previously made advertising on the platform invite-only. Twitter advertising was first introduced in 2010, and has been expanding advertising on the social network ever since. Most recently, Twitter opened its advertising API to third parties, which will let larger advertisers create more sophisticated […]
Want To Appeal To Female Consumers? Make A Video
If you are a brand, product and service aimed specifically at the female demographic, there has never been a better time to market yourself via video content – especially if your target audience is aged between 18 and 34. According to Nielsen, 116 million women were ‘active’ on the internet in 2012 compared to 102 […]
Online Evolution: 2013 – The Year of Brand Advertising
For marketers, 2013 marks a shift in online advertising—to bigger budgets, sounder metrics and a continuing focus on brand advertising that we identified last year. According to the 2013 Online Advertising Performance Outlook, a report produced jointly by Vizu, a Nielsen company, and the CMO Council, advertisers are changing how they view the online medium. […]
Advertising – Local & National Online Video Ads
What makes BizBOXTV the premiere Advertising choice for businesses across Canada? Two words…. Video Analytics. No other advertising medium compares with the power of online video advertising. The proof is in the #’s… Online Shoppers Love Video Ads “Research suggests that once consumers start watching video ads — purchase conversion rates skyrocket..” “66 percent who […]
Why Your Business Needs Video Testimonials
Whether your company is selling a product or service, professional video testimonials have the power to swing purchasing decisions in your favour in a big way. Here’s why: Consumers have a voracious appetite for video Video consumption is increasing year after year: 92 per cent of Canadians now tune in at home or work, according […]