Why traditional TV ads don’t work on the Web
It’s something that many advertising agencies advise their clients to do: take their traditional made-for-TV ads and throw it on YouTube, and hope that the video goes viral. And then it flops. But why? Everyone from the head at the agency to the creative department thought it would be good idea to ‘get online’ this […]
How to get online videos seen by your target audience
Before pressing play It’s one of the most basic pieces of advice in almost all areas of business: Plan ahead. Like any marketing or advertising plan, your online video content should be part of an overall strategy and it should serve a definitive purpose if you want to reap the rewards. How much video content […]
How to use online video as a marketing tool
My last column was a broad overview of content marketing, which involves the creation and sharing of information to increase brand awareness and sales. Video content marketing is for entrepreneurs who are ready to take it up a notch and use one of the best mediums available to connect with an audience. The Content Marketing […]
The best content marketers are creative, consistent and committed
Content marketing has been a buzzword for some time now, and while the overall approach has been around for a while, the majority of businesses I come across are still not taking advantage of this great opportunity right at their fingertips. Defined as the creation and sharing of content to increase brand awareness and sales, […]
Why Online Video? Why BizBOXTV? THIS is why…
Did you know? Online video is the most effective, engaging and informative way to promote your business? Get the video you need now… and affordably… at BizBOXTV. We create videos that sell, teach and entertain. And… deliver them for you to use instantly, online. Here’s how it works: VISION We work with you on […]
Consumers Hungry For Online Video Content
A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. The number of video ad views was 19.6 billion Google Sites continues its lead for only video content property with 167.9 million unique viewers in July, which is up 6 percent from June. Facebook came in […]
5 ways to make video ads that increase sales
If you’re a business owner already using online video to promote or advertise your business, congratulations. You’re ahead of the curve. But if you haven’t yet considered using video to broadcast your brand, you’re missing out. Why? Because using online video will not only improve your search engine rankings and provide an effective marketing tool […]
Why the future is bright for digital advertisers
Canadians are plugged in more than ever, presenting new opportunities for advertisers in the digital space. In its 2013 Digital Future in Focus report, comScore tracked digital trends across Canada, discovering how web use, online video, digital advertising, mobile, social media and e-commerce are defining the current landscape. When it comes to digital media consumption, “we’re […]
Want customers to remember you? Social video is the key
The explosion of the ‘social’ Internet has provided content creators, marketers and advertisers with a cost effective way to distribute and share online video. And unlike traditional advertising, online video lets them target their audience and measure its impact through analytics Social video is content that is influenced by social media and intended to be […]
Instagram Video – Launched
Video On Instagram Instagram, the immensely popular photo-sharing app that was acquired by Facebook in a $1 billion deal last year, is not just for photos anymore. Instagram has recently announced Instagram Video, another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it […]