Video marketing is the future of marketing.

In the past, marketing was about getting your name out there. Now, it’s about creating an effective brand, compelling storytelling and measuring the success of that story. It’s no longer enough to create a brand and expect it to sell. Effective marketing requires both long-term thinking and short-term quick wins, which is why effective storytelling will be even more pivotal to a company’s success than ever before.

Video marketing will become crucial to the success of your marketing plan

This might sound like hyperbole, but there’s data to back it up. Search engine giant Google has announced that YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the United States. Facebook reports that video posts receive six times more engagement than photo or link posts on average while Twitter has seen an increase in video views by over 160%.

It means that if you aren’t incorporating video into your strategy, you are missing out on a huge opportunity to connect with your audience and build trust with them. Video is key for creating customer relationships because it puts a human voice behind the brand, which builds credibility and loyalty with customers.

Content marketing will still be king

Marketers should expect even more fragmentation and noise, making it harder than ever to break through the clutter with advertising messages alone.

Content marketing is one of the most important aspects of any digital strategy. Content has become a powerful way to connect with customers, engage them and build their trust. Bad content, on the other hand, can be disastrous for your company. It will do more bad than good in terms of brand image and customer sentiment towards that brand or product.

via FORBES