BizBOXTV has launched JUSTGO, a new Vancouver Island travel brand built around one simple idea: sometimes the best adventures start when you just… go.
Created by BizBOXTV Founder Lisa Ostrikoff, JUSTGO brings together campervan travel, original media and the freedom to explore Vancouver Island differently.
The project combines two things deeply connected to the BizBOXTV story: media x experience.
After years spent producing video, digital content and social media for businesses across Canada, BizBOXTV wanted to experiment with what could happen when those same capabilities were used to build a brand from the ground up.
JUSTGO Vans became that experiment.
From Media Company to Media-Built Brand
Rather than beginning with traditional advertising, JUSTGO was designed around storytelling.
Vancouver Island provides the backdrop.
Road trips, beaches, forests, communities, local businesses and unexpected stops become the content.
The vintage Westfalia vans become part of the story.
And digital media becomes the connection between the experience and the people looking for their own Vancouver Island adventure.
“We have spent years helping other businesses tell their stories through video and digital media. JUSTGO gives us an opportunity to build an entire brand around that philosophy from day one…” says BizBOXTV founder Lisa Ostrikoff.
Exploring Vancouver Island Differently
JUSTGO is designed for travellers who want more freedom than a traditional itinerary can offer.
Pick up a van. Pack what you need. Choose a direction.
From surf towns and beaches to forests, mountains and small Vancouver Island communities, the idea is to make the journey as important as the destination.
At the same time, JUSTGO will document those journeys through original photography, video, travel stories and social content designed to help other travellers discover the Island.
A New Kind of BizBOXTV Project
For BizBOXTV, JUSTGO also represents something bigger.
It is an opportunity to apply years of experience in video production, social media, digital storytelling and brand development to a company operating in the real world.
Instead of simply creating a campaign around a brand, BizBOXTV is helping create the brand, the audience and the media ecosystem surrounding it.
The result is part travel company, part media experiment and part love letter to Vancouver Island.
And this is only the beginning.
Pick a direction and JUST…go.
#StayTuned
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Whether you are planning a Vancouver Island road trip, searching for your next campervan adventure, or simply looking for a different way to explore the Island, JUSTGO invites you to become part of the story.
Follow JUSTGO’s journey on Facebook, Instagram and YouTube for Vancouver Island road trips, campervan adventures, local discoveries, travel inspiration and the stories we find along the way.
Pick a direction and JUST…GO. ❤️
