Video Marketing Provides Great ROI
Video Marketing Provides Great ROI There’s no question: online video marketing helps businesses increase their brand awareness, generate genuine buzz, and increase sales. What’s becoming more evident is just how much of a difference it makes, which is reflected in the results of the latest industry studies. One of the latest, released this year by Animoto, […]
Seasonal businesses: it’s time to warm up to online video
When the first dose of warm weather hits after a long, dark winter, our business – like many others – experiences a spike in clients and upcoming projects. Spring fever? Better moods? Renewed inspiration? Whatever it is, it’s consistent year over year, and we welcome it with open arms. As the spring thaw heats consumer […]
3 ways to reinvigorate your soul-sucking corporate video production
Clients often ask me: “Is there a way we can use past corporate video production content and make it relevant in today’s digital world?” The short answer is, you bet. If you have the following, you’re in business: Raw footage you never made use of; Video created for one purpose, but only some of the […]
6 quick tips for promoting your company’s video online
You’ve spent anywhere from a thousand to tens of thousands of dollars on professional video production for your business. So what’s the best way to leverage your investment? Consumers and search engines alike highly value online video. Its search engine optimization (SEO) power helps people find your business and your website, its stickiness helps keep […]
How to prep for an on-camera interview
The need for entrepreneurs to look and sound good on camera is increasingly common these days, with the majority of consumers expecting to find video when they’re researching who to do business with, regardless of industry. I received several comments and questions after a previous column on how to put your best foot forward on […]
4 ways to look (and sound) good on camera
You’ve finally decided to hire a production company, or to film your own video blogs to market your business. The idea of putting yourself ‘out there’ might be terrifying, but it doesn’t have to be. Working with the right crew or doing some trial runs on your own can make all the difference. Here are […]
Why brands are rethinking their ad strategies
As digital media consumption continues to increase – whether it be online, mobile, tablet or smart TV – it’s obvious brand marketers (and their ad dollars) are following suit. A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still […]
4 Video Advertising Predictions for 2014
The year 2013 was an exciting one in the land of digital advertising, especially when it comes to the increasing popularity of online video and the potential it continues to have for businesses and brands of all sizes. So what’s next as we fast-forwarded into 2014? 1. More small- to medium-sized businesses will press play […]
5 reasons why it’s time to invest in online video
I’ve been preaching a consistent message about the evolution of digital media since 2008. And in this New Year, it’s more relevant than ever. If your business is already active online, or has reallocated 2014 budgets to do so, it’s going to be a great year for your brand and your bottom line. If not, […]
5 ways to create video ads that rock for ROI
If you’re a business owner already using online video to promote or advertise your business, congratulations. You’re ahead of the curve. But if you haven’t yet considered using video to broadcast your brand, you’re missing out. Why? Because using online video will not only improve your search engine rankings and provide an effective marketing tool […]