Create an Effective Video Ad for Your Small Business
Video marketing is a strategy that every small business owner should consider. Not only is this form of marketing effective for increasing sales and brand recognition, but, it’s also preferred by customers. This is why it’s so powerful to create an effective video ad for your small business. Depending on your audience, most markets would […]
The Shift from Digital Agencies to AI Agencies
Welcome to the age of AI agencies, where digital marketing takes on an entirely new dimension. Even before the rise of the use of AI in digital marketing, marketing professionals were of the same opinion “We’re in an era where creativity, technology, and data will become the foothold of marketing culture,” as Vineet Mehra said in Think […]
Consumers Most Influenced by Social Media Ads
Global survey shows nearly three-quarters (74%) of respondents are influenced by social media ads and 88% agree that they consult online reviews before purchasing a product Social Media Ads and Online Reviews Carry Major Weight with Consumers According to the survey’s 4,000 respondents across the U.S., UK, Ireland, Germany and France, nearly three-quarters (74%) of […]
Local Video Advertising – How To Win
Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over 2.6 billion people use the platform. And YouTube isn’t the only player in town. Vimeo, TikTok, Facebook, and […]
Video Marketing Trends To Watch
Video marketing is the future of marketing. In the past, marketing was about getting your name out there. Now, it’s about creating an effective brand, compelling storytelling and measuring the success of that story. It’s no longer enough to create a brand and expect it to sell. Effective marketing requires both long-term thinking and short-term quick […]
Future of Video Marketing
Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways to utilize it in their outreach to current and prospective customers. From short-form videos on TikTok and Instagram Reels to various livestreaming platforms and influencers unboxing products, the biggest trends in video marketing that compel […]
Digital Ad Spending Surges
These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence, it did little to quash a bonanza in digital ad spending. US digital ad spending is surging thanks to increased investments in video, connected TV (CTV), and ecommerce ads, as well as growing use of programmatic […]
Digital Video Surpasses TV in Ad Spending
Since we started tracking Canada’s ad market more than a decade ago, advertisers have steadily increased their investments in digital. Back then, less than a quarter of ad expenditures were in digital. But last year, digital reached new heights at the expense of traditional formats. In 2020, digital video ad spending exceeded TV ad outlays […]
Pinterest Gets In On The Video Ad Game
Pinterest Inc. is starting to offer video advertising on its image-based social network, seeking to catch up in a fast-growing market. While Facebook and Twitter have honed their video-advertising offerings for years, Pinterest pursued other priorities, like building its business model, improving search and making it possible to buy some items directly from the site. […]
Facebook Will Dominate Advertising For Years To Come
Despite the seemingly high bar set, Facebook’s second quarter earnings blew past expectations. However, the bigger issue here is that Facebook’s longer-term picture is probably one of the best on Wall Street (maybe the best) and CEO Mark Zuckerberg hinted on the earnings call Google’s search business is in his sights. On the earnings call, […]