Calgary Video: “AUDI DRIVE” … It’s Your Turn Calgary!
Are you ready to get your Audi Drive on, Calgary?
In the fourth edition of our passion-fueled “Audi Drive” videos, we hear from one of our great Audi customers who shares his passions for this great city… as well as some of his great business success tips & we find out how his Audi fits into his lifestyle. “My Audi A4 is there for waiting for my next ride; my customers understand that the brand promise of Audi is something I try to capture in my business.”
Audi Drive… its YOUR turn!
The Spring has Vorsprung Sales Event is now on at Glenmore Audi & Royal Oak Audi dealerships in Calgary. With savings of $2750 on every instock model and low finance and lease rates… it’s time to get your Audi Drive on in Calgary.
How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less.
But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.
More than half of consumers feel more confident in their purchases after watching an online video, and 66 percent who watch videos more than once will eventually purchase something, according to stats compiled by eMarketer.
“Fully 85% of those polled said they would watch a video that educated them about a product they were interested in for at least 1 minute. However, the percentage of customers willing to spend a minute watching a video that specifically lacked a demonstration dropped to 65 percent,” eMarketer wrote.
It’s no surprise where viewers are seeing these ads. YouTube, obviously, is the most-watched source of product videos.
But Facebook — not traditionally known as a video medium — is a huge source of product demo videos, too.
According to a May 2012 survey by Google and Compete (the online traffic measurement service), apparel shoppers turned to consumer-generated video content even more than marketer-produced video.
And how do people feel about these ads? They like them, a lot.
The Google/Compete survey showed that 25 percent of online shoppers who used video for research made multiple purchases; whereas only 16 percent of other shoppers who did not use video.