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Calgary Web Video Ads : 4 Tips

You’ve spent time money creating your web corporate video or videos, so take steps to make sure it gets the kind of attention you want it to get. Here are a few tips:

1. Don’t Show Your Web Video on Just Any Site – The study confirms the long-held belief that viewers equate the video ads they see with the sites they see them on.

2. Ban Auto-Play – You know how annoying it is when you visit a site and a web video ad on that page begins playing all by itself? Well, you’re not alone in finding that annoying; everyone does.

3. Left, Right, or Center: It’s All Good – One surprising result of the study is that the position of the web video ad on the page has no significant impact on the ad’s effectiveness. So don’t worry where the agency puts your ad — as long as it’s above the fold.

via Online Video Strategies, Platforms, News, and Tips

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