ComScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 154.6 million unique viewers, followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million. Nearly 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed a record 13.3 billion video ads in April, with Google Sites ranking first with 2.4 billion ads. BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion. Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.1 billion minutes. Video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 63.
Other notable findings from April 2013 include:
- 84.7 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online.
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
Data from the comScore Video Metrix also showed that over 180 million Americans watched almost 40 billion online content videos in April.
Google Sites came in as the number one online video content property, primarily driven by video consumption on YouTube, with 154.6 million unique viewers in April. Google was followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo Sites with 45.1 million.
Consumers watched 5.1 billion minutes of video ads in April and video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Over two billion video ads were seen on the Google Sites platform. The BrightRoll platform came in second with 2.2 billion. LiveRail, Adap.tv, and Hulu rounded out the top five, with Hulu delivering the highest frequency of video ads to its viewers with an average of 63.
Google Sites also garnered the highest frequency of ad views for the month. Consumers saw an average of 23 ads in April. BrightRoll platform came in second with 14 ad views.
Video music channel VEVO held the top position in the ranking of unique video viewers with 51.7 million viewers. Fullscreen came in second with 37.4 million viewers, followed by Maker Studios Inc. with 33.8 million, Warner Music with 32.2 million, and ZEFR with 28.1 million.
According to comScore’s study, 84.7 percent of the U.S. population saw an online video in April. The average length of an online video was reported to be 5.6 minutes long, while the average length of an online video ad was found to be 0.4 minutes. Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online.