Calgary Marketing: Online Video – Critical For Content Marketing
Calgary Marketing: Online Video – Critical For Content Marketing
Online video is gaining strength as the source for content marketing, so says a B2B Demand Generation Benchmark Survey for 2012. The take-away? Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your 2013 content marketing strategy.
By the way, this survey was compiled by marketing automation giant Eloqua, CMO.com (Adobe’s content site providing digital marketing news and insight for senior marketing executives around the globe) and Software Advice, an online consultancy which publishes product profiles, comparisons and best practices guides to help buyers find the right software for their business.
So, Why Video?
The web trending towards video is made obvious by much more than the example above. After all, YouTube is the number two search engine in the world. This may lead you to the conclusion that we simply don’t like to read anymore. But the video preference situation we’re witnessing is much more detailed than that. So the question you may be asking yourself (or your boss may be asking you) is: Why video?
For this, let’s reference an expert. Susan Weinschenk, Ph.D. — also known as The “Brain Lady.” As a leading speaker, author and consultant to brands like Amazon, Disney, Walmart and South By Southwest, she brings an understanding of the psychology of customers and why they do what they do.
She has uncovered four core, very human reasons we are drawn to video:
#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!
via Why Online Video Is Vital For Your 2013 Content Marketing Objectives – Forbes.
BizBOXTV: Calgary Marketing + Advertising
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- Published in Video Marketing
Calgary Website Video: Put Your Best Face Forward
Calgary Website Video: Put Your Best Face Forward
What do people want? To connect.
Marketers know that emotion plays a massive role in getting a message across. Consumers choose and stay loyal to certain products and brands because of how they make them feel – and what they broadcast about themselves.
It’s no surprise that re-purposing TV commercials online is not nearly as effective as creating Web video content specifically for an Internet audience. With high-quality video more affordable and more accessible than ever before, you’d be hard-pressed to find a better way to connect with potential customers.
A few of video’s main benefits include:
Video makes your website and e-mails ‘sticky’
The longer that someone spends time learning about your product or service, the more likely he or she is to become a customer. Video also works great when it’s delivered by e-mail too, even if it is just a click-through link. See:, for instance, Embedded video lifts conversion rate 50 per cent . More video equals more sales.
Let video fast-forward your way to success. According to MarketingSherpa : “Putting video on websites has been a huge success. Marketers gave us hundreds of great examples touching on dozens of ways in which adding video to their site has had a positive impact on sales, lead-generation, use of the site, and improved customer relations”.
Whatever can be said through text can be better expressed through Calgary website video. If a photo is worth a thousand words, video is worth many, many more.
Video is awesome for SEO
Studies have shown that Calgary Website videos are 50 times more likely to appear on the first page of search results. “Not only are video results increasingly common in Google’s search results, but your videos stand a much better chance than your text pages of being shown on the first results page,” says Nate Elliott at Forrester, a global research and advisory firm.
Search engines offering video as part of integrated search results lend themselves to obvious benefits. With YouTube being the second-largest search engine, it just makes sense to have a presence there.
They key is to make sure your uploaded videos are listed using the correct words you want your business to be found by.
Video is delivered ‘on demand’
No matter what use you find for video, it is easily experienced on demand. It’s like being able to deliver your best sales pitch 24/7, and to a worldwide audience, at that.
Companies are using video to their advantage in so many ways:
- Corporate profiles
- Client testimonials
- Sales presentations
- Product introductions and demonstrations
- Calgary Website Video FAQ’s
- Team bios and profiles
- Q & A expert series
- Original Web TV content
- Video blogs
- Event promotion and coverage
- On-location events and tradeshows
- Recruitment and training
- Executive and staff presentations
- In-store
- Video press releases
As well, video is the No. 1 way to connect with people via social media, with video links being shared more often than any other types of content, such as articles or photos.
If you’re tweeting or on Facebook, you should definitely consider rolling video into the mix of your engagement strategy.
If you’re a camera-shy business owner, you may have to work to get over it. With much of business being about trust, it’s no wonder why videos featuring CEOs outperform those that do not feature them.
It’s time to put your best face and your brand’s best message forward via video, and start to reap the benefits.
BizBOXTV: Calgary Website Video
- Published in BizBOXTV News
Why You Need Video Testimonials – Calgary Business
Why You Need Video Testimonials – Calgary Business
Whether your Calgary company is selling a product or service, professional video testimonials have the power to swing purchasing decisions in your favour in a big way. Here’s why:
Consumers have a voracious appetite for video
Video consumption is increasing year after year: 92 per cent of Canadians now tune in at home or work, according to comScore, with more consumers scouring the second-largest search engine, YouTube, for business, service and product information.
Furthermore, video seems to offer a higher degree of authenticity as it allows viewers to see and hear from a client delivering the testimonial.
Real recommendations rock
You may think your products and services are great, but do your customers feel the same way? The reason platforms such as TripAdvisor and Yelp are so popular is that they present real stories about customer experiences and feedback, which carry a lot more weight than what a company has to say about itself.
Establish trust with the brand
Giving your clients the opportunity to offer their opinions adds a powerful layer of transparency to your brand. Viewers can watch real people provide genuine feedback, and the topics they cover will often address their main concerns about your business.
Content is king
When working with a company to produce your Calgary business’s video testimonials, it’s important to be clear on your messaging. Vague testimonials won’t spark the same response as topic-specific testimonials.
For example, if you have a car dealership, you may want to focus on questions such as: What was the experience like working with your sales team? How much money did your customers save? How did they find the process of buying a car through your dealership? What exactly do you love about your car? Why would they recommend others work with your clients?
Any unique features you would promote about your business tend to be great areas around which to produce testimonial videos.
An effective selling tool
If positioned properly, professional-looking videos are some of the most powerful tools a Calgary business can have in its marketing toolbox. The top places to promote your testimonial videos are: on your website, on relevant social media platforms, in e-mail signature, in-store displays, presentations, trade shows, client quotes and proposals.
Loyal clients will be happy to help
Video is such a powerful vehicle to communicate experience, and using it strategically will work wonders for any Calgary business. Leverage your loyal customers by asking them to provide testimonials about your business. If the video testimonials come across as honest and trustworthy, more and more potential customers will respond, translating into great results for your bottom line.
Calgary Business Video : BizBOXTV
- Published in BizBOXTV News
15 Facts + Stats About Online Video Calgary
Online video is seeing massive growth. Watching video online has gone from a niche activity to mainstream. With new devices, video everywhere has become a reality.
The implications of online video’s growth for the digital advertising industry are huge. Sight, sound and motion is of utmost importance to brand advertisers. It can pull on heartstrings and entertain people the way banners have never been able to do. That’s led to Web video ads being the bright spot in an otherwise tough market for publishers. The big question is whether the growth in inventory will continue that trend.
Here are 15 must-know stats on online video.
89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)
Online video users are expected to double to 1.5 billion in 2016. (Cisco)
Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media)
Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts Amherst and Akamai Technologies)
Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)
Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)
Mobile video ads that include social media buttons drive 36 percent higher engagement. (Rhythm NewMedia).
Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)
76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)
92 percent of mobile video viewers share videos with others. (Invodo)
More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).
2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions (ReelSEO).
via 15 Stats Brands Should Know About Online Video
BizBOXTV’s online video Calgary clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.
The BizBOXTV difference? We’re not a traditional Calgary video production company with traditional approaches. We were founded in 2009, as this new digital & social world started making itself known, so our focus and expertise has been honed right here. Our background comes from working in news… most of our core team are Journalists, seasoned professionals who know the best way to tell stories in an engaging and entertaining way so a target audience will listen.
- Published in Video Advertising
Calgary YouTube: Let customers discover your business
Calgary YouTube: Let customers discover your business
If you’re a small business, it’s doubtful any video about your product, service or personnel will be be seen by a billion people… but maybe a hundred thousand targeted customers would be nice. To get a fraction of that, you really ought to be using more video in your marketing, particularly through YouTube.
My law firm uses YouTube to advertise its lawyers and certain boutique practice areas, like franchising, animal law and immigration law, giving potential clients information about the practice area and also about the lawyer, who they might feel comfortable enough to hire…or not hire, simply as a result of the video. Other legal, accounting and services based organizations regularly use online video to market their professionals.
Going cheap can mean you look cheap. So hire a professional web video and social media marketing agency to produce and distribute a YouTube friendly video that can be accessed on your company’s website and circulated on other social media platforms like Facebook, LinkedIn and Twitter.
And if you’ve been featured in a traditional television interview, don’t let it go to waste. Try to get the interview downloaded to YouTube so that you can alert your clients, potential clients and other interested media. Professional public relations consultants can help you with that.
Perhaps the most important reason why you need more video was summed up best in an article by fellow columnist Lisa Ostrikoff of BizBOXTV: Want a higher search ranking overnight? Here’s how to do it. Referring to the need for your company’s web page to rank as high as possible in Google searches, she says “a quality web video hosted on your site makes the page 50 times more likely to be shown on the first page of Google search results”, which is where you want to be, because often, page 2 results might as well be page 6 results.
She goes on to say “Ever since Google purchased YouTube, the likelihood that [Google] will rank these videos favourably in search algorithms has markedly increased. In fact, it is possible to obtain a high ranking on Google practically overnight when web video is effectively used on a page. Google now rates web video even higher than high-quality, keyword-rich articles.”
So the most important reason to use more video is so that you have a better chance of being found higher on Google than your competitors.
via Let customers discover your business on YouTube – The Globe and Mail.
- Published in Video Marketing, YouTube
84.9% of US internet users watch online video
182 million US internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion,according to the comScore Video Metrix.
Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 153 million unique viewers, followed by Facebook.com with 58.8 million, Vevo with 51.6 million, NDN with 49.9 million and Yahoo! sites with 47.5 million.
Nearly 38.7 billion video content views occurred during the month, with Google sites generating the highest number at 13.2 billion, followed by AOL with 692 million. Google sites had the highest average engagement among the top ten properties.
The December 2012 YouTube partner data revealed that video music channel Vevo maintained the top position in the ranking with 50.5 million viewers.
Fullscreen climbed into the #2 position for the first time with 31.1 million viewers, followed by Maker Studios Inc. with 30 million, Warner Music with 26 million and Machinima with 26 million.
Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (68 minutes per viewer) followed by Maker Studios (44 minutes per viewer). Vevo streamed the greatest number of videos (565 million), followed by Machinima (503 million).
Other notable findings from December 2012 include: 84.9% of the US internet audience viewed online video.
The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes.
Video ads accounted for 22.6% of all videos viewed and 1.9% of all minutes spent viewing video online.
- Published in Video, Video Marketing, YouTube
Four ways to build your online community in 2013
The year 2012 was pivotal in many ways, introducing online trends that can’t be ignored. Nielsen’s State of the Media: The Social Media Report 2012 highlights the shifts we saw in 2012, as well as the predicted impact they will have in 2013.
Social media is more popular than ever and having a presence and content strategy is becoming more and more critical for businesses. Wondering where your business’s New Years Resolution focuses should lie? Read along:
Social media
If you have a small business, you know you should be present on at least one platform. With Twitter boasting about 500 million IDs and Facebook recently reaching the one-billion user mark, these are two options you shouldn’t ignore. Not sure where to begin? Check out my previous column “There’s so much social media, where do I start?” It’s well worth investing time to solidify your “why” before you begin to make sure it’s done right, the first time around. If you already have a presence, now is the time to finetune your strategy and brand’s presence based on the results you want to see.
Storytelling and content creation
Content is still king, and will continue to be for some time. If you’re a business owner who uses the Internet to gain additional exposure and customers, make this year the one you begin to at least explore creating content for your business. From regularly posting articles on your blog to regular web video releases, the more content you create, the more of an expert in your field you are likely to be perceived as in the marketplace. Every business has stories to tell. What’s your story and how are you telling it? You can read more on the power of storytelling here in one of my previous columns. Make 2013 the year you tell your story, and tell it well.
Consistency
While content is indeed critical, you need to have consistency of distribution to really make it count. Whether we’re talking about posting updates on Facebook or the number of blog posts or videos you put out every week, you need to come up with a plan, and stick to it. Schedule editorial time every week to ensure this critical part of your marketing strategy doesn’t get shuffled to the back. A consistent schedule paired with great content can increase not only your exposure but your social media followers, readership, subscriptions and traffic. Sounds like a lot of work? It can be, but the return on investment is worth it.
Engagement
Now that you’re committed to using social media more effectively and have created a content creation schedule, it’s time to commit to engagement. This means engaging with your existing networks and jumping into new ones to expand your own community. Encourage people to comment on your content and jump in on other conversations as well. Ask questions, encourage dialogue and be sure to reply in a timely and thoughtful way. Be real. Authentic engagement is the only way to go online if you want to see real results.
As we’ve experienced throughout 2012 , increases in mobile, web video and social media use top online behavioural shifts. As 2013 ramps up, it’s critical for businesses owners to think about how to take advantage of these trends.
Questions or comments? Post below or talk to me on Twitter or Facebook.
Special to The Globe and Mail
Lisa Ostrikoff is a TV journalist/anchor-turned-creator of BizBOXTV , a web video and social media marketing agency.
- Published in Lisa Ostrikoff - The Globe And Mail, Social Media Video
Online Video Length: How Long Is Too Long?
Length is an important factor to consider when creating online video content. Viewers will only stick with your video for so long, but the optimal video length tends to vary depending on the purpose of your content.
What’s the ideal online video length for marketing?
There are so many different rules of thumb when it comes to the length of online marketing videos, it’s difficult to come up with a steadfast strategy. It’s pretty clear, however, that when it comes to on-demand video content, shorter is better.
Most experts will tell you that studies show viewer retention tends to drop off around the 90-second to two-minute mark. But does that necessarily mean that all of your marketing
videos need to stick to a 120-second cutoff? Probably, but not necessarily.For example, according to ReelSEO, the average length of the top 10 most shared global video ads is 4 minutes 11 seconds, which helps prove that if your content is compelling, people will spend more time with it. Others, like Skyworks Marketing, will tell you that video length often depends on the focus of your content (“intro” videos can be as short as 30 seconds, while more detailed content can go as high as 10 minutes in length).
The general online audience has a lower attention span for business-focused video content than it does for the typical entertaining YouTube fare. (For example, here is a
nearly eight-minute video of cats doing funny things. It’s been watched over 48 million times.)
So, tend to abide by the two-minute rule for most marketing messages.At the end of the day, however, the most important thing is that your marketing content is
long enough toA) get your message across sufficiently, and
B) include an appropriate call to action
- Published in Video, Video Marketing
Calgary Video Production Companies
Calgary Video Production Companies
BizBOXTV – Calgary Video
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Calgary Video Production Companies + Video Advertising + Video Marketing
BizBOXTV’s corporate video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.
The BizBOXTV difference? We’re not a traditional Calgary video production, marketing and advertising company with traditional agency approaches. We were founded in 2009, as this new digital & social world started making itself known, so our focus and expertise has been honed right here.
From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell their stories, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing marketing and advertising landscape. This is why BizBOXTV was created. Professional video production, video marketing & video advertising does all that, and more.
As the entire marketing and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve. We have worked with hundreds of amazing Calgary video production clients across Canada and North America over the past four years. BizBOXTV is looking forward to growing and evolving with this ever-changing communications landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing and advertising dollars.
BizBOXTV – Calgary Video Production – Canada
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Do you have a Calgary video production project you’d like to explore working with us on? Contact us today if you’re ready to step it up and enter the exciting and results-driven world of BizBOXTV: Calgary video production for business.
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- Published in Calgary