If there’s one thing any marketer should know in 2017, it’s this: video marketing works.
Since people spend one third of their online time watching videos, it’s understandable it influences their behaviour.
Videos influence viewers into taking action, whether that is visiting a page, giving their email address to a company, or buying a product.
Still, video marketing isn’t enough. If you don’t have a large enough social media following or email list, you may not get enough views to bring the desired results.
That’s why you need to use ads. Ads can help you increase the distribution of your videos.
What’s surprising is people like video ads more than they like regular ads. A Nielsen report from 2012, showed that 36% of people trust video ads. Not only that, but the people who enjoy watching video ads increase their purchase intent by 97% and brand association by 139%.
Considering that few people trust advertising these days, video ads become a highly effective way to reach new audiences and influence their behaviour.
The power of video marketing starts with the fact people like video over text. It’s human nature: it’s easier to watch something that’s both entertaining and easier to understand than to read something.
According to Animoto, there are 4 times more consumers who would rather watch a video about a product than reading about it. At the same time, if a consumer has the option to choose between text and video on the same page, 69% of them would prefer to watch a video to learn about a product or service.