Why Businesses Are Becoming Media Organizations

Many companies still think of media as a marketing function. Something handled by a department. Something activated when a campaign launches. But organizations competing successfully for attention have begun operating differently. They produce media continuously. Video.Articles.Stories. Distributed across platforms where audiences spend their time. Over time, this activity begins to resemble the operations of a […]

The Real Competition Is Attention

Attention Is the First Market Most businesses believe they compete primarily on product, service, or price. Better quality.Better features.Better value. And once a customer evaluates those differences, a decision is made. But in modern markets, competition begins much earlier than that. Before customers compare products, before they evaluate services, before they consider price, something else […]