Video Ad Spends Increasing

According to AOL’s sixth annual State of the Video Industry report, marketers are finally re-prioritizing their traditional advertising budgets and adding dollars to digital video. The survey’s finding that TV budget growth is stagnating, with a sizable portion of those dollars being reallocated to video advertising, is long overdue. Where is the money coming from? […]

Facebook Mobile Video Ads Soar

Facebook is starting to become a must-buy for big brands, because it has the reach and the impact they want. Now, according to ad agency executives, they think Facebook is finally poised to capture more TV ad dollars. “We see Facebook at a core pivot point,” says David Hewitt, VP and mobile lead at the […]