Digital Ad Effectiveness Improves, Ad Dollars Following

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is “did it actually work?” TV has historically controlled the lion’s share […]

Using Personalized Video to Deliver Your Mobile Marketing Message

Personalized video ads are a fast-growing sales tool precisely because savvy marketers understand how effective it is in grabbing and holding the viewers’ attention. The growth of the medium is especially pronounced in the mobile sector: With more than six billion mobile subscribers using over half of all total mobile data to view videos on […]

Original Professional Online Video: 45 Million Unique Viewers A Month

A few examples of Original Professional Online Video are media companies like Wall Street Journal’s Live News), Funny or Die, Howcast, Netflix original series, or YouTube original channels (such as Buzzfeed or The Onion or Mental Floss). I would probably throw Cracked’s videos in there too. Anything that is made specifically online and is not […]

100+ hours of video uploaded to YouTube every minute

“When YouTube’s site first launched in May 2005, we never could have imagined the endless ways in which you would inspire, inform and entertain us every day.” Today, more than 100 hours of video are uploaded to YouTube every minute. That’s more than four days of video uploaded each minute! Every month, more than 1 […]

Cable is bleeding. Cord cutting could be at fault.

US Pay TV had a really bad first quarter this year, with cable companies losing an estimated 263,735 subscribers from New Year’s Day to the end of March, according to the Leichtman Research Group. Satellite TV providers and phone companies with a TV business gained some subscribers during the same time period, but fewer than […]