Advertisers To Spend $10 Billion This Week On Broken TV Model

This week, advertisers will sit down with the broadcast TV networks and hash out their “upfront” ad buying deals for the year. The talks are one of advertising’s huge, dramatic set-pieces. As Ad Age describes it, “possibly as few as 40 people from the networks, agencies and brands will go into backrooms and decide how […]

A Secret Cartel Keeps The Dying Broadcast TV Industry Afloat

The price of television advertising continues to skyrocket, even though audiences have dwindled as viewers have moved onto alternative, web-based video platforms. There are up to 17% fewer TV watchers in some demographics this year, compared to previous seasons. How, you ask, is this even possible? The prices stay high because the TV networks act […]