Why Advertisers Need to Get Serious About Video

We are at the brink of a watershed moment in digital video. Fueled by the high demand for premium, original content, this second annual marketplace, taking place this week (April 29-May 3), is widely expected to attract $1 billion of investment. This level of investment inevitably will propel the entire digital video ad industry. Advertisers […]

YouTube Says The Battle With TV Is Already Over

Tele-what? YouTube touts itself not as a TV alternative, but a new-generation video platform NEW YORK (AP) — YouTube vs. TV? YouTube says the battle — if there ever was one — is over. In a flashy presentation to advertisers Wednesday night, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace […]

LinkedIn Introduces Video to Professional Profiles

You can now add video to professional profiles on LinkedIn, according to the LinkedIn Blog. With this new feature, you can now “tell a story” through video as you look for professional connections or a new job or whatever you use LinkedIn for. Getting noticed is obviously a competitive business, and video is obviously sweeping […]

Tag! You’re It! Instagram adds new option.

Instagram is adding one of Facebook’s most popular features — photo tagging — to its iOS and Android apps Thursday. You can now tag people in photos, and browse feeds of photos you and others appear in. Previously, the only way to find out whether a photo of you was uploaded to Instagram was to […]

Industry Milestone: Nielsen Expands Digital Measurement

Today Nielsen announced a pilot program for Nielsen Digital Program Ratings, which will measure audiences for TV content viewed online. A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision have all signed on to participate in this test, which will begin in May and run through July. Nielsen is a global provider […]