Want To Appeal To Female Consumers? Make A Video

If you are a brand, product and service aimed specifically at the female demographic, there has never been a better time to market yourself via video content – especially if your target audience is aged between 18 and 34. According to Nielsen, 116 million women were ‘active’ on the internet in 2012 compared to 102 […]

Online Evolution: 2013 – The Year of Brand Advertising

For marketers, 2013 marks a shift in online advertising—to bigger budgets, sounder metrics and a continuing focus on brand advertising that we identified last year. According to the 2013 Online Advertising Performance Outlook, a report produced jointly by Vizu, a Nielsen company, and the CMO Council, advertisers are changing how they view the online medium. […]

Advertising – Local & National Online Video Ads

What makes BizBOXTV the premiere Advertising choice for businesses across Canada? Two words…. Video Analytics. No other advertising medium compares with the power of online video advertising. The proof is in the #’s… Online Shoppers Love Video Ads “Research suggests that once consumers start watching video ads —  purchase conversion rates skyrocket..” “66 percent who […]