Why Your Business Needs Video Testimonials

Whether your company is selling a product or service, professional video testimonials have the power to swing purchasing decisions in your favour in a big way. Here’s why: Consumers have a voracious appetite for video Video consumption is increasing year after year: 92 per cent of Canadians now tune in at home or work, according […]

Bottom Line: Online Video Increases Conversions

According to new consumer research from the e-tailing group and Invodo, 57% of online consumers feel more confident when watching product videos before making purchases online. This is an increase of nearly 10% over last year’s online video survey. Confident shoppers are happy shoppers, and online video helps to create positive sentiments towards your brand. […]

Report: Online video increasingly drives consumer purchases

Shoppers more likely to buy products after viewing them online. Shoppers who view online video are “174 percent more likely to purchase” than viewers who don’t, according to a research white paper developed by invodo, which said the online viewing trend will mature and explode in 2013. The white paper, entitled “Video Statistics: The Marketer’s […]