How To Help Your Business’ Videos Go Far

With a nearly 55% surge in spending, Web video is the fastest-growing online advertising format in 2012. So how can small businesses effectively use Web videos to market their products and services? Search, banners and video advertising will account for 80% of all ad spending through 2016, says eMarketer Inc. Web video spending will nearly […]

Cut through the ad clutter: tell a great story

Advertisers are starting to push creative boundaries in an attempt to engage, using the latest innovations, from gaming strategies to social media to branded video and Web TV content. But with all of the clutter we are surrounded by in this digital age, getting someone to pay attention to a company’s brand message seems to […]

Calgary YouTube: Let customers discover your business

Calgary YouTube: Let customers discover your business If you’re a small business, it’s doubtful any video about your product, service or personnel will be be seen by a billion people… but maybe a hundred thousand targeted customers would be nice. To get a fraction of that, you really ought to be using more video in […]