Online video going mainstream, study

70 per cent of US broadband users watch professionally produced Online Video, according to a new Cisco report. In 2012, watching video became more than just a hobby for cutting-edge Internet enthusiasts. “70 per cent of US broadband users are watching professionally produced online video every week with an average viewing time of more than […]

Goodbye cute cat videos. YouTube’s top 10 list is all grown up

This year, YouTube looked at “views, shares, searches, parodies, remixes, and responses” to identify 10 videos that everyone was watching and talking about. Turns out, the majority of this year’s top 10 were not advertisements, they were videos that touched viewed on an emotional level to the point where they were compelled to share them […]

Brand Journalism: how-to, a success guide

No matter how you define it, brand journalism has a number of key principles: It provides customers with true value. It’s not a sales pitch and is without a hidden agenda. It’s transparent. Like traditional journalism, brand journalism is built upon a commitment to factual, unbiased information. It provides an opportunity for you to provide […]