Brand Journalism : Bold Predictions for 2013

# 4. Brand journalism will become a norm. Whether you are a brand journalism advocate or not, it is difficult to ignore the growth of the trend over the course of the past year. Based on the extreme success that many brands are seeing by creating their own journalistic content, we can only imagine how […]

Brand Smart with Brand Journalism

Brand journalism stands for combining the tenets of traditional journalism with “brand storytelling” (using the techniques of marketing and public relations). It’s not meant to be truly impartial as journalism is, but rather a genuine and engaging way to talk to customers and present your brand. Because businesses are increasingly social, it’s a way to […]