PR traditionalists still learning how to navigate digital waters

Lisa Ostrikoff: Special to The Globe and Mail First Published Thursday, Jul. 26 2012 The evolution of the Internet and social media has, no doubt, disrupted traditional public relations and marketing. The long tradition has been to reach the public via mass media, whether through television, newspapers or radio. An agency or individual would fax or […]

PR traditionalists still learning how to navigate digital waters

The evolution of the Internet and social media has, no doubt, disrupted traditional public relations and marketing. The long tradition has been to reach the public via mass media, whether through television, newspapers or radio. An agency or individual would fax or e-mail a standard press release to an assignment editor, news director or reporter, […]