A few examples of Original Professional Online Video are media companies like Wall Street Journal’s Live News), Funny or Die, Howcast, Netflix original series, or YouTube original channels (such as Buzzfeed or The Onion or Mental Floss). I would probably throw Cracked’s videos in there too. Anything that is made specifically online and is not intended to go to TV.
So let’s break the IAB report down:
19 percent of people 18 and older are watching.
OPOV is comparable to TV Online viewership at the “ever-viewed” and monthly levels. One-third of the people in the survey had ever seen OPOV or a TV show online. Thirty-eight percent had ever watched UGC (user-generated content). 1 in 9 saw an OPOV “yesterday,” (coming out to 28 million adults) and 1 in 10 watch it at least once a week.
Word-of-mouth is the main way people end up finding these videos, topping social media, search, and “stumbling upon” them.
The people surveyed liked online video because of the flexibility to watch it anytime. Of course, this works for TV episodes online as well for the most part. Also, OPOV is as “wanted” as prime time TV.
The BizBOXTV Video Production Experience
BizBOXTV Video Production has worked with thousands of businesses and brands of all sizes on their video production and advertising needs.
From small businesses to big brands, locally, nationally and internationally, BizBOXTV knows the best way to tell your story to a digital audience via online video.
Best of all, we keep the process fun and EASY.
BizBOXTV can handle all of your video details so that you can focus on what you need to in your day.
What do BizBOXTV clients think of the BizBOXTV Video Production Experience?
Hear about their Video Production Experience in this video:
If you are a business with corporate video production needs, BizBOXTV would love to work with you to bring your ideas to life!
Whether your company is selling a product or service, professional video testimonials have the power to swing purchasing decisions in your favour in a big way. Here’s why:
Consumers have a voracious appetite for video
Video consumption is increasing year after year: 92 per cent of Canadians now tune in at home or work, according to comScore, with more consumers scouring the second-largest search engine, YouTube, for business, service and product information.
Furthermore, video seems to offer a higher degree of authenticity as it allows viewers to see and hear from a client delivering the testimonial.
Real recommendations rock
You may think your products and services are great, but do your customers feel the same way? The reason platforms such as TripAdvisor and Yelp are so popular is that they present real stories about customer experiences and feedback, which carry a lot more weight than what a company has to say about itself.
Establish trust with the brand
Giving your clients the opportunity to offer their opinions adds a powerful layer of transparency to your brand. Viewers can watch real people provide genuine feedback, and the topics they cover will often address their main concerns about your business.
Content is king
When working with a company to produce your business’s video testimonials, it’s important to be clear on your messaging. Vague testimonials won’t spark the same response as topic-specific testimonials.
For example, if you have a car dealership, you may want to focus on questions such as: What was the experience like working with your sales team? How much money did your customers save? How did they find the process of buying a car through your dealership? What exactly do you love about your car? Why would they recommend others work with your clients?
Any unique features you would promote about your business tend to be great areas around which to produce testimonial videos.
An effective selling tool
If positioned properly, professional-looking videos are some of the most powerful tools a business can have in its marketing toolbox. The top places to promote your testimonial videos are: on your website, on relevant social media platforms, in e-mail signature, in-store displays, presentations, trade shows, client quotes and proposals.
Loyal clients will be happy to help
Video is such a powerful vehicle to communicate experience, and using it strategically will work wonders for any business. Leverage your loyal customers by asking them to provide testimonials about your business. If the video testimonials come across as honest and trustworthy, more and more potential customers will respond, translating into great results for your bottom line.
Special to The Globe and Mail
Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency.
Facebook reached a new high last month with almost 558 million video views, according to comScore’s February 2013 US Online Video Rankings.
For the month, Facebook was second with 61.2 million unique video viewers — well behind Google/YouTube’s 150.6 million uniques. Facebook’s 558 million video views was third overall, way behind Google/YouTube’s 11.3 billion and AOL with 570 million video views. Facebook is near the bottom when it comes to engagement, with an average of 19.9 minutes per viewer (MPV) during February. The only Top 10 video site with lower engagement is Amazon at 12.6 MPV.
Facebook video production views wasn’t the only online video record last month. ComScore says Google/YouTube set a new high with more than 2.2 billion video ads delivered in February — almost a quarter of the overall 9.9 billion video ads that were shown during the month.
Are you looking for a company to create your business/brand’s Facebook Video Production?
Advertisers are starting to push creative boundaries in an attempt to engage, using the latest innovations, from gaming strategies to social media to branded video and Web TV content.
But with all of the clutter we are surrounded by in this digital age, getting someone to pay attention to a company’s brand message seems to be getting trickier.
From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before.
So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling.
What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories.
Story-telling has evolved from ancient rock markings to the current age, where brands are able to effectively tell their stories via Web video, blog posts and social media platforms. Despite technology’s effect on the methods we’re using to tell stories, the basics remain.
If you ask the experts, they’ll tell you the same story they’ve been telling for years.
“Marketing is storytelling,” says author, entrepreneur and expert Seth Godin. Writing on “ How to tell a great story,” Mr. Godin says that “first impressions are far more powerful than we give them credit for,” making it important to ensure your story does what you need it to do the first time someone reads, hears or watches it.
“Your products and your service and your people are all part of the story,” Mr. Godin adds.
Peter Guber, chief executive officer of Mandalay Entertainment Group and co-owner of the NBA’s Golden State Warriors, also has a take on the importance of story-telling.
“Simply put, if you can’t tell it, you can’t sell it,” he writes in Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story.
The first chapter is entitled “It’s about the story, stupid.” You can read it by downloading it here.
“Our brains still respond to content by looking for the story to make sense out of the experience. No matter what the technology, the meaning starts in the brain,” writes Pamela Brown Rutledge, director of the Media Psychology Research Center, in The psychological power of storytelling posted on Psychology Today. She notes that there are several psychological reasons why story-telling is so powerful.
So, what’s your story? Ask yourself what messages you are trying to get across to your audience. Is your story authentic and interesting?
All businesses and business owners have a great story. This is the year to tell it, on purpose.
Special to The Globe and Mail