Video Production Services
BizBOXTV Calgary Video Production Services: we work with businesses of all sizes and in all industries to create a single video or a series of videos to communicate the messages you need to get across to your audience. Our streamlined and professional Calgary Video Production Services ensures you get your videos quickly & easily!
With many uses and unquestionable ROI, you will discover why BizBOXTV Video Production is the choice for thousands of businesses and brands in all industries and cities across Canada.
Did you know that 76% of consumers say online video is their preferred method of consuming brand information? TRUTH…& 44% say video is most ‘appealing’ form of media, with ‘engaging, sharing, authentic and shareable’ listed as reasons for trusting video content versus other forms of communication.
35% say an online video is more memorable if it is of high quality and if it delivers a positive viewing experience.
& 39% are more likely to research the brand further with 36% being likely to spread the word about the brand.
BizBOXTV: Video Production Services
How To Go Viral
Have you always wondered how some of those great brand videos rack up millions of views and shares and comments from all over the world?
Watch + learn to discover the secret that more often than not serves as the initial spark behind most branded viral videos.More on “How To Go Viral”:
BizBOXTV is a YouTube Video Production Partner Serving clients in Calgary, Edmonton, Vancouver, Toronto + right across Canada!
What does this mean? It means we at BizBOXTV are provided with additional resources and opportunities to improve YouTube video production, YouTube Video Marketing & YouTube Video Advertising results for our clients. Having produced thousands of YouTube videos for local clients over the past eight years, we live and breath digital video storytelling. Whether or not you choose to place your videos on YouTube, using professional video ads as part of of your marketing and advertising strategy is proven… it works.
Local businesses and brands of all sizes are realizing the potential and reaping the benefits of what our clients call a fun, fascinating and amazing process! We like to use the word “easy”… and our long term clients have too. BizBOXTV’s new and unique approach yields exceptional quality and results, with amazing long-term value and ROI. What more could a business wanting to maximize it’s marketing and advertising budget ask for?
Bottom line – you have a business to run… and whether you have a message you want to share internally, or broadcast to the world… BizBOXTV is here to handle the details and get your brand on the fast track to success. Let us help you realize the potential that awaits.
Contact us today to explore how YouTube Video Ads & YouTube Advertising can work for your business needs & check out our YouTube Videos.
BizBOXTV – A Canadian YouTube Video Production Company — Serving: Calgary, Edmonton, Vancouver, Victoria, Toronto + more!
Get your YouTube Video Production, today!
Broadcast Your Brand™ Brand Journalism™
BizBOXTV’s YouTube video ad clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.
The BizBOXTV difference? We’re not a traditional video production company with traditional approaches. We were founded in 2009, as this new digital & social world started making itself known, so our focus and expertise has been honed right here. Our background comes from working in news… most of our core team are Journalists, seasoned professionals who know the best way to tell stories in an engaging and entertaining way so a target audience will listen.
From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell their stories, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing media landscape. This is why BizBOXTV was created. Professional YouTube video production & YouTube Video Advertising & YouTube Video Marketing does all that, and more.
As the entire media and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve via YouTube video. We have worked with hundreds of amazing YouTube video production clients in Calgary, Edmonton, Vancouver, Victoria, Toronto & in cities across Canada and North America over the past eight years. BizBOXTV is looking forward to growing and evolving with this ever-changing marketing and advertising landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing and advertising dollars.
BizBOXTV – Canadian YouTube Video Production, Video Marketing & Video Advertising – CANADA – Calgary, Edmonton, Toronto, Vancouver, Victoria, Nanaimo, Kelowna + MORE.
BizBOXTV: An Evolution in Media.
Do you have a Canadian YouTube Video production project you’d like to explore working with us on? Contact us today if you’re ready to step it up and enter the exciting and results-driven world of BizBOXTV: YouTube video production for business.
Press ‘play’ on YouTube Video Ads for your business!
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Do you have a business and are considering shooting your video production, yourself?
Here are 5 main reasons not to… and 5 reasons why Video Production Services Company, BizBOXTV is a better bet:
Smartphone and camera makers all talk about how fast and easy it is to record amazing HD videos using their devices. With just a small device—that happens to be your phone as well— you can shoot a video that will amaze the world and make you a viral sensation on YouTube. Or maybe not.
Although it’s tempting to succumb to the allure of shooting and producing business and marketing videos yourself, there are lots of good reasons to bring in a professional for the job. From expertise to equipment to putting your best foot forward online, here are five reasons why you shouldn’t shoot your business videos yourself.
1. Your equipment isn’t good enough
Regardless of how great smartphone and point-n-shoot cameras are, they still can’t compare to professional equipment. Even if a pro shoots a video with an iPhone or a basic DSLR they don’t settle for the low-quality built in mic or whatever light happens to be available. Professionals always use a better, external mic for recording the sound. Professionals make sure that if the light isn’t right for a shoot, they have lights on hand to make sure everyone looks their best. Professionals invest in the right equipment to ensure that you look and sound your best. From better cameras to lights to mics, professionals have the tools that you just don’t have.
2. It’s tough to be objective
When you bring a consultant in to help you with a business challenge or opportunity, beyond their skills and experience, you rely on their objectivity to give you the perspective to help solve your problem. Professional videographers, producers, and editors have that distance to see and capture that special something in your business that you think is boring or ordinary—but is really the thing that sets you apart from everyone else. Professional objectivity helps make your video better in everything from choosing the right location to picking the right people to be on camera to how to tell your story in the best way possible.
3. It will take too long—your time is valuable
You know that person in the office who knows your CRM backwards and forwards? When you need something done fast, you turn to him or her. Professionals know exactly how to produce a video as quickly and efficiently as possible. From tricks of the trade to software to the skills that come from their years of experience, professionals know what they are doing and know how to do it quickly and correctly. Remember, this is also about your time when you need a video made. You are good at what you do—making your business successful. Consider the cost of lost productivity when you try to muddle through making a video in the midst of all your other tasks? Sure, saying “let’s just record this on my iPhone and edit in iMovie” sounds great at first, but when it’s taken days to complete and get right, what else could have been done with that time? Video on the cheap isn’t the answer either. You can always find a film student or a “professional amateur” friend to help you shoot the video, but there is value in doing it right. There is value in spending money to have a video you can be proud of and want to show off.
4. You could do more harm than help
That video you made, the one you think is great and everyone in the office loves, might look low budget and amateur in the cold, harsh world of YouTube. What you created might very well be great, but is it good enough to be the face of your brand online? Businesses don’t throw together websites and blogs anymore—and you can tell the ones that do. What do you think of a company with cheap self-printed businesses cards or a cookie-cutter website? You don’t take them as seriously as companies who invest time and money into their websites. You wonder, if they care so little about their own business, how well will they handle your business? Creating and posting a sub-par video for your business can do exactly the same thing in the minds of the people you are trying to reach and influence. What is the cost of that poor impression?
5. You’re not a pro
You are great at your job. You’ve spent years learning how to bend Excel to your will, make PowerPoint presentations powerful statements, or write brilliant words in Word. Videographers and producers have spent years honing their craft as well. They know how to light people so they look great. They know how to frame a shot that makes a scene just pop. They also know how to use their software to transform raw video into a complete story. Color, sound, music, titles, effects—all of these parts of video production take years to learn and perfect. It’s what videographers and editors live and breathe. No matter how great the video you shot on your own looks, it’s the touches that pros bring before and after the shoot that make the difference between okay and awesome.
Bottom line—Just because you can, doesn’t mean you should Your business is too important to take the cheap and easy way out. Yes, you can record videos on your iPhone or point-n-shoot camera sometimes and that’s okay, but most of the time it won’t be good enough. Not good enough compared to what a professional can produce. Not good enough compared to the cost of taking time away from you running your business. And probably not a video that you can be comfortable with being your business’ face online. In the end, the people who have the expertise and equipment to create and produce a great video for you are professionals. Anything else just isn’t good enough.
Are you looking for Professional Video Production Services for your business? You’ve come to the right place! BizBOXTV has produced 1000+ Video Productions for local businesses since 2009. Regardless of your size, or your industry, BizBOXTV Video Production knows the best way to tell your story, so that potential customers will listen.
Video Production Provides Great ROI
There’s no question: professional online video production & marketing helps businesses increase their brand awareness, generate genuine buzz, and increase sales.
What’s becoming more evident is just how much of a difference it makes, which is reflected in the results of the latest industry studies. One of the latest, released this year by Animoto, which surveyed 1,000 U.S. consumers, highlights the impact of video production:
- 73% are more likely to make a purchase after watching a video.
- 96% say online videos are helpful when making purchasing decisions.
- 71% say watching online video content leaves them with a positive impression of the brand, service or company.
According to eMarketer, online video production & marketing is a strategic marketing approach that promises the greatest return on investment.
One key business-to-consumer sector is retail, where we are seeing video production used to assist a customer’s journey through the sales funnel. Video production & marketing offers a better view of products, they can be used to promote trends, express brand culture, and video marketing makes a statement that’s much bolder than most marketing and advertising methods. From longer-form videos on YouTube to bite-sized content on Vine and Instagram, the smart brands are getting on board, and they’re seeing results.
Zappos was one of the first and it continues to be one of the most mentioned retail brands leveraging online video production & marketing. Tens of thousands of videos are embedded on its website at any given time and its YouTube channel is full of products, how-tos, and company culture videos. Zappos also encourages its customers to play a role by allowing them to upload their Zappos Experience videos. While the online shoes and clothing shop is a huge video-hustle example, smaller retailers can start to emulate its success with a few small pieces.
French Connection is another example of a brand that regularly pushes video content to its network on YouTube and other social media. It creates and releases seasonal fashion updates, fashion tips, campaign teasers and series of short “films” that celebrate the “power of clothing.”
Most of them are short and sweet with creative fair – the company puts some of its fashions on a 360-degree moving display, which offers a more engaging experience that is trusted by consumers more than, say, digitally manipulated photos. Other top retail YouTube channels include Home Depot – with a variety of cool DIY project tutorials – Bed Bath and Beyond “product of the week” segments, and Best Buy how-to videos and “latest technology” news.
With mobile traffic set to increase 13X by 2017, retail brands have been quick to experiment with short-form video platforms such as Vine and Instagram. From Ford to H&M, Reebok, GoPro, Ralph Lauren and Tide, there’s even a mashup of the top branded short-form videos of February, 2014. From informative content to entertainment to shock value, there’s no shortage of creativity and unique approaches.
Strategically, it’s about honing in on content a retailer’s target demographic would find intriguing, engaging, informative and helpful, all of which contributes to brand awareness and increased sales. Most brands take a similar strategic approach to video marketing, though the content, of course, is quite different and tailored specifically to their audience.
Not convinced yet? Here are a few more stats from the initial study mentioned:
Video plays an impressive role in consumers’ lives with 94% watching it at least once a week from their desktop.
- 76% of smartphone owners watch videos at least once a week on their devices.
- 89% are likely to share a video if they consider it educational.
- 86% are likely to share a video if there is an incentive, such as a promotion or discount.
Roll and record, retailers. This is your year to make an impact with video marketing.
via The Globe and Mail – Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV.
When the first dose of warm weather hits after a long, dark winter, our business – like many others – experiences a spike in clients and upcoming projects.
Spring fever? Better moods? Renewed inspiration? Whatever it is, it’s consistent year over year, and we welcome it with open arms.
As the spring thaw heats consumer spending, now is also the time to capture and showcase what you have to offer via video. According to a study by Animoto study, 73 per cent of consumers are more likely to purchase after watching a business video (explaining a product or service), and 96 percent say they find video helpful when making purchase decisions. So it’s time ride the wave of consumer spring fever, especially if you have a seasonal business.
In our experience, some businesses delay moving forward with online video in the winter months, especially if the outdoor aesthetics or operations of their business is better captured in spring or summer months. If it’s something you’ve been thinking of, now is the perfect time to make your move and capture what you can when you can, because as we Canadians know all too well, winter will be back before we know it!
Does your business offer a service that’s best captured during the warmer months? Landscaping, roofing, decks, stucco/siding, paving, utilities, painting, window installation/cleaning, automotive/marine services, for example, should look capture their offerings in their best light this season.
Do you sell a product that is used when the weather is warm and the sun is shining? This could include outdoor sporting goods, camping gear, motorbikes and scooters, boats, kids or pet toys. Take advantage of these warmer months to showcase your product in it’s intended element for lasting ROI.
Is it time to capture shoppers at your location this season? If you want to showcase what your storefront looks like from the outside or highlight a cluster of retail offerings or popular shopping spots, this is your chance to capture it on video when it’s beautiful and busy.
Once the warmer temperatures hit, people flock outside in search of things to do. Profile what your venue or location offers and showcase it while it’s bustling.
The number of outdoor events spike in the warmer months. Whether you host for-profit or non-profit events, plan ahead for next year by capturing video that can be used again and again for promotional purposes.
Unless a property or development has a winter purpose, most land, larger developments and new communities and homes are best captured during the warmer months when the grass is green, trees and flowers are in bloom. This is the season when most in the real estate, building and development industries should hit roll and record.
Warmer months are perfect for showcasing beautiful clean vehicles on clean roads. This is your opportunity to have your automotive lineup captured, highlighting the seasonal experience your brand offers. It’s also a great time to capture and share seasonal automotive services via video.
Here are some quick tips to keep in mind for warm weather shoots:
- Dress for the weather, but keep in mind what’s most appropriate to wear when representing your brand;
- Wearing sunscreen and bringing extra water is always a good idea, depending on the length of the shoot;
- If on-camera it may be a good idea to pack some face powder to prevent shine;
- Make sure everything is set up the way you want it to prior to the video crew arriving.
- The great thing about capturing video that is seasonal, is that it can likely be re-purposed and reused for more than one year, increasing it’s return on investment levels.
Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency.