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According to CBC/Radio-Canada’s Media Technology Monitor, media consumption‚ particularly of online video, is on the rise in Canada.
71% of Canadians have watched online video in the past month, the study found, up 2% from six months prior. And 20% have watched a full-length television episode online in the past month, while about 19% have watched a feature film online during the same time.
Further, Canadians are increasingly connecting their TVs to the internet. 19% now have a TV connected to the internet to access streaming video and digital content.
Canadians are also watching TV on their tinier, more portable screens, the study revealed. 21% of tablet owners watch “traditional” television on their tablets, more than double the amount from one year ago. An increasing amount are even watching TV on their smartphones.
A fad fallen flat, however, is the now-infamous 3D TV. Only 4% of Canadians own a 3D TV and customer satisfaction ratings have not been high.
In a world of continuous technological change, the concept of “new” can get old.
Take online video, for example.
A few short years ago, the term “online video” was wishful thinking. Clips could only be slowly downloaded. They had to be viewed in tiny windows on the computer screen. Sound and graphics were primitive. Video was hardly a killer app.
But then, in a rush came—sometime between 2005 and 2006—YouTube in the US, Dailymotion in Europe and Tudou in China, video-sharing sites that all had three basic elements in common:
Flash Player technology that enabled instant viewing in the browser, without downloading
Upload-ability that made file-sharing with friends (as well as viewers around the world) quick and easy
Embedding code that allowed users to post video clips on Webpages and blogs
Suddenly video was an open, consumer-driven platform, with virtually no cost of entry. As a result, online video moved from niche to mass market, and in the process became one of the fastest-growing media platforms in history.
According to “The Global Web Index,” from Trendstream, with research conducted by Lightspeed Research, early this year 72% of US Internet users watched video clips monthly—making video bigger than blogging or social networking.
Online video viewing is growing like crazy—nearly 15 billion Internet users viewed online videos in January alone. To further illustrate that phenomenon, YouTube surpassed 100 million viewers for the first time that month, according to new research.
The study from ComScore found that the number of Americans watching video online jumped 4 percent from December 2008 and of that gain, 91 percent came from YouTube viewing. Of the total U.S. Internet audience, 76.8 percent viewed online video.
In January, Google Sites, which includes YouTube, topped the list as the No. 1 U.S. video property with 6.4 billion videos viewed overall. That figure accounts for 43 percent online video market share (YouTube.com comprises more than 99 percent of all videos viewed at the Google Sites.). Trailing YouTube is Fox Interactive Media, which came in with 552 million videos (3.7 percent), followed by Yahoo Sites with 374 million (2.5 percent).
The report said that more than 147 million U.S. Internet users watched an average of 101 videos per viewer in January. Google Sites accounted for more than two out of every three Internet users who watched video: 100.9 million viewers watched 6.3 billion videos on YouTube.com, the equivalent of 62.6 videos per viewer.
The time spent watching also increased a substantial 15 percent. The average online video viewer watched 356 minutes of video (approximately 6 hours), up 15 percent vs. December.
The CEO of Fliqz recently held a session on online video and how it is becoming an important tool for businesses trying to reach new customers and see significant ROI – all on a shoestring budget.
• The potential of online video for marketing, illustrated with real life examples of companies are doing it well, and not so well
• Why YouTube & other platforms aren’t the only answer when it comes to web video marketing
• The dos and don’ts of online marketing via web video
You can watch the entire web video here.
Are you interested in online video for your Calgary, Edmonton, Toronto or Vancouver business?
Contact BizBOXTV Web Video today & find out how to leverage the power of internet video for your business.
Increasing spending to reach viewers
Marketers will take a closer look at online video in 2009, according to a survey conducted in December 2008 by PermissionTV.
More than two-thirds of respondent businesses said they would focus their budgets on web video this year.
Read the entire article: http://www.emarketer.com/Article.aspx?id=1006848
It’s something the founding team at BizBOXTV has had a ‘hunch’ about for the past few years or so… and is why we chose to launch our web & online video production company in Calgary this Spring.
Now serving the video production & video marketing needs of both small businesses and large brands in Calgary, Edmonton, Toronto and Vancouver, BizBOXTV helps companies leverage the power of online video as part of their marketing and advertising campaigns.
Are you looking to explore online video marketing for your business or organization?
Contact BizBOXTV today to find out how professional web video can help Broadcast Your Brand™ to the masses.