Local Video Advertising – How To Win
Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over 2.6 billion people use the platform. And YouTube isn’t the only player in town. Vimeo, TikTok, Facebook, and […]
Video Marketing Trends To Watch
Video marketing is the future of marketing. In the past, marketing was about getting your name out there. Now, it’s about creating an effective brand, compelling storytelling and measuring the success of that story. It’s no longer enough to create a brand and expect it to sell. Effective marketing requires both long-term thinking and short-term quick […]
Future of Video Marketing
Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways to utilize it in their outreach to current and prospective customers. From short-form videos on TikTok and Instagram Reels to various livestreaming platforms and influencers unboxing products, the biggest trends in video marketing that compel […]
Digital Ad Spending Surges
These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence, it did little to quash a bonanza in digital ad spending. US digital ad spending is surging thanks to increased investments in video, connected TV (CTV), and ecommerce ads, as well as growing use of programmatic […]
Digital Video Surpasses TV in Ad Spending
Since we started tracking Canada’s ad market more than a decade ago, advertisers have steadily increased their investments in digital. Back then, less than a quarter of ad expenditures were in digital. But last year, digital reached new heights at the expense of traditional formats. In 2020, digital video ad spending exceeded TV ad outlays […]
The Trick to Marketing Your Business
Marketing is the primary challenge of every business. A brilliant idea will fail if it is not marketed correctly. Online marketing tactics such as search engine optimization, social media marketing have created low-cost alternatives to effectively market a brand using advantages in technology. As customers increasingly adopt technology in every aspect of their lives, the goal for marketers should be to […]
Social Media Trends to Watch
The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. As we close this decade down, there’s no doubt that social media will play a growing role in our lives for the foreseeable future. So, how should businesses, brands and even the average user anticipate […]
Market to Multiple Generations on Social Media
When it comes to social media marketing, there are many factors that contribute to success, including quality content, algorithms, engagement, and peak posting times. When playing the social media marketing game, the best strategy for success is knowing where your target audience resides on the social playing field and catering heavily and consistently to those platforms. Each generation […]
Facts About Video Ads
If there’s one thing any marketer should know in 2017, it’s this: video marketing works. Since people spend one third of their online time watching videos, it’s understandable it influences their behaviour. Videos influence viewers into taking action, whether that is visiting a page, giving their email address to a company, or buying a product. Still, video marketing isn’t […]
Pinterest Gets In On The Video Ad Game
Pinterest Inc. is starting to offer video advertising on its image-based social network, seeking to catch up in a fast-growing market. While Facebook and Twitter have honed their video-advertising offerings for years, Pinterest pursued other priorities, like building its business model, improving search and making it possible to buy some items directly from the site. […]