Brand Journalism™ is not about story-boarding or scripting, it's about asking questions, getting answers, and weaving content together to produce an interesting and capivating story.
The benefits of combining the approaches of traditional journalism and brand storytelling is obvious.
It's something we've called "Brand Journalism" since 2009, and it's picking up speed as the new-media world continues to evolve, along with consumer habits. Brand Journalism is about facts and balance.
It's about telling an engaging story, and the goal is to educate rather than blatantly market.
This way, viewers are informed, and they become engaged with your business and its mission.