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Impact of Facebook Video Beyond View Counts

Facebook users are impacted by video ads even before viewing them for a full second, according to a Nielsen study commissioned by the social network’s marketing science team. Facebook explained the motivation behind the study in a Facebook for Business post: Online channels like News Feed changed how people consume content, giving them the power to decide what […]

Digital Video Ads – Maximize Your Investment

VIDEO PRODUCTION

According to eMarketer, digital video ads are the fastest-growing area of programmatic investment—it will grow 204 percent this year. In addition, viewability rates are also on the rise, says Q4 2014 research by Integral Ad Science. The percentage of U.S. online video ads that were in-view that quarter reached 39 percent, a 9 percentage point […]

DIGITAL vs TRADITIONAL ADVERTISING

Radio, TV, Print OR Online Video best to advertise your business? “You’re seeing a massive shift from traditional media into media you can measure….”

Vancouver Video Production, Video Marketing & Video Advertising | BizBOXTV

Vancouver Video Production, Video Marketing & Video Advertising | BizBOXTV Are you a business owner or a brand looking for professional Vancouver Video Production with IMPACT? Then you’ve come to the right place: BizBOXTV. We’ve worked with thousands of local businesses right across Canada (Calgary, Edmonton, Toronto, Winnipeg, Vancouver) to produce innovative and engaging videos, […]

Facebook Video: 2x Views & 7x Engagement

When you think of online video marketing, most of us instantly think of YouTube as the dominant player in the industry. Between its billion users and robust features for marketers, it’s honestly no surprise that YouTube has long been the leading video distribution platform. When you factor in the numerous benefits that video marketing presents […]

Facebook Video in News Feeds Up 360%

Facebook is on a roll with online video, with the site confirming that we uploaded 75% more clips per user to the social network compared to early 2014. That’s the global figure, for the U.S. alone, there was a 94% increase in user video uploads. In September 2014, we reported that Facebook users were watching […]