Feeling fearful about marketing right now — the risk of being perceived as tone deaf or insincere and faced with infinite uncertainties – is a completely justifiable sentiment. However, there is risk associated with allowing marketing to go completely dark. While we are in no position to pretend that it is “business as usual” right now, we are creative

Marketing is the primary challenge of every business. A brilliant idea will fail if it is not marketed correctly. Online marketing tactics such as search engine optimization, social media marketing have created low-cost alternatives to effectively market a brand using advantages in technology. As customers increasingly adopt technology in every aspect of their lives, the goal for marketers should be to

The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. As we close this decade down, there’s no doubt that social media will play a growing role in our lives for the foreseeable future. So, how should businesses, brands and even the average user anticipate

When it comes to social media marketing, there are many factors that contribute to success, including quality content, algorithms, engagement, and peak posting times. When playing the social media marketing game, the best strategy for success is knowing where your target audience resides on the social playing field and catering heavily and consistently to those platforms. Each generation

If there’s one thing any marketer should know in 2017, it’s this: video marketing works. Since people spend one third of their online time watching videos, it’s understandable it influences their behaviour. Videos influence viewers into taking action, whether that is visiting a page, giving their email address to a company, or buying a product. Still, video marketing isn’t

Google says it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display.” Well, sort of. The world’s largest video platform will now refer to the format as “TrueView discovery ads.” Yet a second, and likely more important change, will give marketers access to full inventory across the

YouTube has added a short-form video ad option to its lineup. Called Bumper ads, the six-second videos are available through AdWords and sold on a CPM basis. Google is presenting Bumper ads as an add-on to traditional TrueView or Google Preferred campaigns. The short snippets are meant to complement the broader messaging and help extend

70.8% of marketers are planning on running video ads on social media over the next 12 months, according to research by cloud-based video creation service Animoto, as reported by eMarketer. Of the marketers planning to run video ads on social, the majority plan to do so on Facebook (65.8%), followed by YouTube (42.3%), Instagram (27.4%),

Online Video Advertising Spends On The Rise The year 2015 saw many more brands spending marketing & advertising dollars on online video advertising platforms. The research firm L2 found brands increased their ad spend last year on online video platforms by 43%. L2 studied nine markets across the world, including the U.S., UK, Brazil, Germany, Canada,

Professional Video Production The professional video production world is evolving faster than ever before. The availability and affordability of HD video cameras & editing software is giving the impression that “anyone can do it” – similar to the first websites back in the 90’s. But just because you can, doesn’t mean you should. Successful professional