Google says it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display.” Well, sort of. The world’s largest video platform will now refer to the format as “TrueView discovery ads.” Yet a second, and likely more important change, will give marketers access to full inventory across the

YouTube has added a short-form video ad option to its lineup. Called Bumper ads, the six-second videos are available through AdWords and sold on a CPM basis. Google is presenting Bumper ads as an add-on to traditional TrueView or Google Preferred campaigns. The short snippets are meant to complement the broader messaging and help extend

70.8% of marketers are planning on running video ads on social media over the next 12 months, according to research by cloud-based video creation service Animoto, as reported by eMarketer. Of the marketers planning to run video ads on social, the majority plan to do so on Facebook (65.8%), followed by YouTube (42.3%), Instagram (27.4%),

Online Video Advertising Spends On The Rise The year 2015 saw many more brands spending marketing & advertising dollars on online video advertising platforms. The research firm L2 found brands increased their ad spend last year on online video platforms by 43%. L2 studied nine markets across the world, including the U.S., UK, Brazil, Germany, Canada,

Professional Video Production The professional video production world is evolving faster than ever before. The availability and affordability of HD video cameras & editing software is giving the impression that “anyone can do it” – similar to the first websites back in the 90’s. But just because you can, doesn’t mean you should. Successful professional

Social Media Video – Hot In 2016 🔥 Social Media Video = Social Media + Online Video Marketing & Advertising. It’s popularity has been increasing incredible amounts over the past years on platforms way beyond the king of video, YouTube. While YouTube probably pops into your mind when you think of online video, it’s definitely not the

The average car shopper today makes just two dealership visits in the search for the perfect vehicle. That’s because today car shoppers turn to mobile to research models, find deals, and get real-time advice. A new Google report titled ‘5 Auto Shopping Moments Every Brand Must Own’ highlights just how important online video (& YouTube

As the founder of an online video agency, I see many businesses try to attempt creating video in-house. We get it: professional video can get expensive, and their iPhones/iPads shoot HD footage… so they think it would be an easier and cheaper solution to just whip something up themselves. Just because the tech is cheaper

Social Video = Massive Marketing & Advertising Opportunity First of all, let’s clarify what “Social Video” is. Social Video = Social Media + Online Video Marketing & Advertising.   Essentially, creating video content that is designed for social media platforms such as: YouTube Facebook Instagram Twitter, etc… Your Social videos need to be designed specifically for social

Instagram Advertising With a quickly growing and engaged community of more than 400M, Instagram is one of the world’s largest mobile ads platforms & Instagram advertising is a lucrative option for businesses. Businesses are now able to share their stories with a highly engaged audience and drive direct action with personalized video ads. Instagram video