Internet video viewing hits all-time high: comScore
The average U.S. Web surfer watched 21.1 hours of online video content in October, watching a record 42.6 billion videos, comScore said Monday. Viewing of videos on Google’s YouTube, Facebook, Vevo and other online video sites reached an all-time high October, according to the measurement firm.
Internet video viewing increased significantly compared to June, when comScore said the the average U.S. Web viewer watched 16.8 hours of video.
YouTube and other sites owned by Google drew the largest audience, generating about 161 million unique viewers. Google was followed by Facebook, which reached 59.8 million unique viewers for its video content.