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Best Bang For Your Buck: Facebook or YouTube Video?

Tuesday, 10 November 2015 by

Like many major marketers, Reebok wondered where its digital video ad dollars might be better spent—Facebook or YouTube video —and it partnered with Pixability to find out. The company tested its campaign by Venables Bell & Partners, featuring NFL player J.J. Watt endorsing the ZPump Fusion sneaker. The results showed combining YouTube and Facebook buys is the

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