Calgary Realtor – David Pellettier
Real Estate Video
Almost two years ago, the social team at Cisco realized they needed a new communication strategy. Having spent a great deal of time in the past focusing on very traditional corporate communiqué, Cisco began to brainstorm a new approach to their “newsroom” and from this, The Network was born. Instead of producing typical corporate content like press releases, Cisco is leading the way as a frontrunner of Brand Journalism. The creators of the project, including Karen Snell, Digital Lead for the social media team, understand that traditional methods of communicating are no longer working or have become largely irrelevant to their customers. They also realize that there are a high percentage of quality writers with backgrounds in journalism out of work in today’s economy.
When concepting the project, Snell’s team at Cisco thought about how they could use these writers given their tremendous value in terms of reputation, influence, and existing audience. The team eventually brought in these thought leaders to write about virtually any topic of their choosing. Articles relating to technology, business, and other emerging trends began to pour out of the newsroom via The Network blog. Significantly, though the articles appear on a Cisco-sponsored site, the company’s name doesn’t show up in a large percentage of the stories.
Cisco’s strategy represents a new wave of content creation in which businesses are focusing on providing their customers and target audience with valuable information rather than sales pitches. The approach is known as “Brand Journalism,” though Cisco didn’t know that is what their project would be called at the time of its creation.
“The goal was to generate engaging content to spark a conversation. said Snell.
Brand journalism represents a new type of content creation that businesses are clamoring to get a grasp of. Quality content that enables more intimate conversation between brands and their target audiences is beginning to prove more effective than almost any other online marketing strategy.
Interestingly, the approach that Cisco has taken is quite similar to classic journalistic reporting, in which readers are allowed to discover, consume, and share articles for themselves rather than feel as if they have been “sold” a particular piece of content. By deftly integrating time-tested journalistic practices with the latest trends in social and engagement marketing, Cisco’s The Network offers a blueprint for success in Brand Journalism.
For businesses, there is a great deal to be learned from Cisco’s newsroom. When crafting your content marketing strategy, the key is to hire good writers, produce quality content, and get people to talk about your business in a new way.
via Brand Journalism: Social Media Today.
On-location @ the Calgary Zoo where we get to meet the amazing Elephants & their keeper!
Calgary Video Production (more…)
BizBOXTV has the opportunity to get up close and personal with some of the Calgary Zoo’s Western Lowland Gorillas! Check (more…)
Guns 4 Roses – The Ultimate Guns N’ Roses Tribute Experience
BizBOXTV Edmonton Online Video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America. The BizBOXTV difference? Our background comes from working in news… most of our core team are Journalists, professional storytellers who know the best way to share messages in an engaging and entertaining way so an audience will listen.
From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell a story, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing media landscape. This is why BizBOXTV was created. Edmonton online video does all that, and more.
As the entire media and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve. We have worked with hundreds of amazing clients for their Edmonton Online Video needs over the past four years. BizBOXTV is looking forward to growing and evolving with this ever-changing communications landscape to be able to offer our local clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing dollars.
Calgary Corporate Health
Phase I: IGNITE
Phase II: TRANSFORM
Phase III: CULTIVATE
Providing the necessary conditions for your work place to flourish, FitMetabolism’s Workplace Wellness Program is based on the scientific model of ASSESS, PRESCRIBE, COACH, and REASSESS. The objective focus of the program is to transform the health of employees while infusing the workplace with an uplifting culture of health.
Providing premier service without the worry of travel time, our Workplace Wellness Program is delivered on-site to your corporation.
What people Are Saying: “FitMetabolism’s approach to high-end coaching based on science, revolutionized the health of our company. With lowering our biological age through manageable lifstyle change we were each able to function at a much higher capacity than before. The culture of our entire company shifted towards improved health, making the workplace environment more positive and productive.”
Clients include or have included:
NAL Energy Corporation
Bearspaw Christian School
Stepper Custom Homes
Regent Resources Ltd.
Gaia Collaborative Medicine
“We were having a bit of a problem getting people into the fitness/preventative side of the health equation.”
It’s a common dilemma. Calgary-based companies frequently want to employ a corporate health program, but have run into roadblocks with their past efforts. Even if you’ve historically been unable to get buy-in from your staff, the Corporate FitMethod can work for you.
This clear, well-defined and proven process is 100% customized to meet the needs — and desires — of your team. Because it’s easy, fun and it delivers immediately noticeable results, the Corporate FitMethod regularly brings close to 100% voluntary participation.
With a nutrition, exercise and healthy-body focus, the Corporate FitMethod takes your entire staff through three vital phases:
1. Ignite – A risk-free way to pique employee interest and gauge their willingness to participate.
2. Transform – A two-phase program of customizable length geared toward progressing your people through the fastest and most effective ways to lose weight and get healthy for life. Choose from 6 to 18 months.
Phase 1 –Nutrition – Individual assessments are conducted onsite that allow us to develop personalized nutrition, cardio & healthy-body programs for each employee. Accountability and reassessments are included to show results.
Phase 2 – Exercise – While continuing to adhere to their individual nutrition plans, your group will move into a second phase that focuses on exercise & fitness. Just as with the nutrition phase, each person will be assessed and given a customized exercise plan developed just for them. Accountability and reassessments are included to show results.
3. Cultivate – Ongoing support and accountability in the areas of exercise, nutrition and habit change are provided to cultivate and engrain your staff’s new lifestyles.
Broadcast Your Brand™ Brand Journalism™
Online Video Production + Video Advertising + Social Media Marketing
BizBOXTV’s corporate video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.
The BizBOXTV difference? We’re not a traditional video production company with traditional approaches. We were founded in 2009, as this new digital & social world started making itself known, so our focus and expertise has been honed right here. Our background comes from working in news… most of our core team are Journalists, seasoned professionals who know the best way to tell stories in an engaging and entertaining way so a target audience will listen.
From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell their stories, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing media landscape. This is why BizBOXTV was created. Professional online video production does all that, and more.
As the entire media and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve via online video. We have worked with hundreds of amazing online video production clients in Calgary, Edmonton, Toronto & in cities across Canada and North America over the past four years. BizBOXTV is looking forward to growing and evolving with this ever-changing communications landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing dollars.
BizBOXTV – Canadian Online Video Production – Canada – Calgary, Edmonton, Toronto
BizBOXTV: An Evolution in Media.
Do you have a Canadian online video production project you’d like to explore working with us on? Contact us today if you’re ready to step it up and enter the exciting and results-driven world of BizBOXTV: online video production for business.
Press ‘play’ on web video for your business!
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