ComScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. Top 10 Video Content Properties by Unique Viewers
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Data from the comScore Video Metrix also showed that over 180 million Americans watched almost 40 billion online content videos in April. Google Sites came in as the number one online video content property, primarily
- Published in Video, Video Advertising, YouTube
Twitter advertising now has options for all U.S. users. The company had previously made advertising on the platform invite-only. Twitter advertising was first introduced in 2010, and has been expanding advertising on the social network ever since. Most recently, Twitter opened its advertising API to third parties, which will let larger advertisers create more sophisticated
- Published in Social Media Video, Video Advertising