Industry Milestone: Nielsen Expands Digital Measurement
Thursday, 02 May 2013
by BizBOXTV
Today Nielsen announced a pilot program for Nielsen Digital Program Ratings, which will measure audiences for TV content viewed online. A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision have all signed on to participate in this test, which will begin in May and run through July. Nielsen is a global provider
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