Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram Ads are powered with Facebook’s huge collection of interest-level user data, and the developments beg the question: Will well-budgeted campaigns now almost always include both Facebook
- Published in Facebook, Instagram-ads, Social Media Video, Video, Video Advertising
Instagram Advertising With a quickly growing and engaged community of more than 400M, Instagram is one of the world’s largest mobile ads platforms & Instagram advertising is a lucrative option for businesses. Businesses are now able to share their stories with a highly engaged audience and drive direct action with personalized video ads. Instagram video
- Published in Automotive Marketing, Instagram-ads, Video Advertising, Video Marketing
Instagram Video Ads – Coming Soon Instagram has announced big changes to its advertising platform, meaning you’re likely about to start seeing longer Instagram video ads from businesses and brands of all sizes. Instagram Video Ads can now be 30 seconds long, up from the regular 15-second limit, and are also able to use landscape photo
- Published in Instagram-ads, Social Media Video, Video Advertising
It’s been proven many times over, regardless of what industry you are in, marketing videos are valuable at each stage of the buying cycle. Stage 1: You Get Me The purpose of this stage is establishing empathy with the buyer, showing you know what they’re going through. Useful videos include educational series, thought leadership pieces, curated
- Published in Automotive Marketing, Video Marketing
Video On Instagram Instagram, the immensely popular photo-sharing app that was acquired by Facebook in a $1 billion deal last year, is not just for photos anymore. Instagram has recently announced Instagram Video, another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it
- Published in Instagram-ads, Social Media Video, Video, Video Advertising, Video Marketing