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The Salvation Army Agapé Hospice
http://www.agapehospice.ca/ Nestled in a peaceful garden setting in the heart of the community of Kensington in Calgary, (more…)
- Published in Business Profiles, Calgary, New Releases
Calgary Corporate Video – Testimonial – Naked Leaf Tea
Calgary Corporate Video – BizBOXTV
Video Marketing packs some serious punch.
If you don’t have high-quality web videos to demonstrate your products or to communicate company news, you’re missing out.
Since 2009, there’s been a 33 percent increase in the use of online video marketing by media websites. Further, 80 percent of those sites use videos created by outside parties. Media sites are looking for high-definition video, especially.
Those websites are using online video to tell their stories, and externally-created videos are fine with them. If you can provide them with content that helps tell a story they’re working on, there’s a likelihood that they’ll embed your video on their story — generating hundreds or thousands of new views.
“The key takeaway for communicators is the enormous opportunity to place their unedited packages on media websites as earned media through distribution of links, embed codes, and edited packages,” the report notes.
Online-only media and newspapers are most open to using embed codes, displaying your web video as-is.
If you’re looking for media coverage, don’t stop at the press release. Today, companies have the chance to tell their own stories with web video. If those stories are well-told and talk about a timely subject, they’re more likely to be used by interested sites.
via How Video Can Carry Your Marketing Message
BizBOXTV – Calgary Corporate Video Production
Brand Journalism™
Broadcast YOUR Brand™
Serving businesses in all industries. We make video work for you.
- Published in Calgary, New Releases
BizBOXTV Calgary Online Video Testimonial – Amy Dryer
BizBOXTV has been producing Calgary Online Video since 2009.
Calgary Online video is seeing massive growth. Watching video online in Calgary and across Canada has gone from a niche activity to mainstream. With new devices, video everywhere has become a reality.
The implications of online video’s growth for the digital advertising industry are huge. Sight, sound and motion is of utmost importance to brand advertisers. It can pull on heartstrings and entertain people the way banners have never been able to do. That’s led to online video ads being the bright spot in an otherwise tough market for publishers.
15 Stats on online video:
89 million people in the US are going to watch 1.2 billion online videos today. (ComScore)
Online video users are expected to double to 1.5 billion in 2016. (Cisco)
Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media)
Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts Amherst and Akamai Technologies)
Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)
Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)
Mobile video ads that include social media buttons drive 36 percent higher engagement. (Rhythm NewMedia).
Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)
76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)
92 percent of mobile video viewers share videos with others. (Invodo)
More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).
2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions (ReelSEO).
via 15 Stats Brands Should Know About Online Video
BizBOXTV: Calgary Online Video – Brand Journalism™ Broadcast YOUR Brand™ – We make video production easy for you! What’s your story? Let us help tell it!
Calgary Online Video – BizBOXTV
- Published in Calgary, Edmonton, New Releases, Toronto