Advertising
Advertising – BizBOXTV Video Advertising
Are you looking for a great way to Advertise your business?
Whether you have a local, national or international business, BizBOXTV offers a quick, easy and powerful way to get your business seen by it’s target demographic.
If you’ve been spending most of your hard earned marketing + advertising dollars and seeing little results, it’s time to reevaluate and consider the power of online video advertising.
Trusted by thousands of businesses and brands of all sizes for their marketing and advertising needs across the country, BizBOXTV knows how to tell the right story that engages your target audience.
VIDEO: DIGITAL vs TRADITIONAL ADVERTISING : Is Radio, TV, Print OR Online Video best to advertise your business?
“I invite businesses thinking about digital video and adding that to their advertising mix ~ there is a real opportunity to challenge what you conventionally do.”
Summary:
– All traditional forms of advertising are on the decline, as is the ROI associated with each method; TV, Radio, Print.
– Traditional advertising can’t offer the one key thing digital video advertising can can: accurate measurement.
– There is a massive shift away from traditional media to ‘media you can measure’, i.e. – digital advertising.
– BizBOXTV video advertising offers real-time results, meaning you can almost immediately see whether or not your ad is working + tweak until you get the powerful results you deserve.
– Shifting money away from traditional advertising to online video campaigns means a higher quality, more effective reach at a lower cost.
– With the digital opportunities that exist for brands and businesses today, connecting with your target audience is easier and more effective than ever.
“You have immediate access to enormous amounts of information to be able to make real time decisions when it comes to product development, launching of campaigns, interacting with your customers. Speed is the greatest advantage and now it’s an equalizer, regardless if you’re a multinational corporation or a start-up…”
Video by: BizBOXTV Advertising – Serving Business Clients Across CANADA (Calgary, Edmonton, Toronto, Vancouver and more) + NORTH AMERICA!
- Published in Video Advertising
Content Marketing: Why Online Video Is Vital
Content Marketing: Why Online Video Is Vital
If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing, as highlighted by the recent B2B Demand Generation Benchmark Survey for 2012.
The take-away? Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your 2013 content marketing strategy.
By the way, this survey was compiled by marketing automation giant Eloqua, CMO.com (Adobe’s content site providing digital marketing news and insight for senior marketing executives around the globe) and Software Advice, an online consultancy which publishes product profiles, comparisons and best practices guides to help buyers find the right software for their business. Read the blog post with all the details and an insightful video here.
So, Why Video?
The web trending towards video is made obvious by much more than the example above. After all, YouTube is the number two search engine in the world. This may lead you to the conclusion that we simply don’t like to read anymore. But the video preference situation we’re witnessing is much more detailed than that. So the question you may be asking yourself (or your boss may be asking you) is: Why video?
For this, let’s reference an expert. A real Ph.D. level expert, Susan Weinschenk, Ph.D. — also known as The “Brain Lady.” As a leading speaker, author and consultant to brands like Amazon, Disney, Walmart and South By Southwest, she brings a deep understanding of the psychology of customers and why they do what they do.
She has uncovered four core, very human reasons we are drawn to video as a form of content marketing:
#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!
via Why Online Video Is Vital For Your 2013 Content Marketing Objectives – Forbes.
YouTube Video Production for Business BizBOXTV Calgary Edmonton Toronto
- Published in Brand Journalism™