Facebook Video Drives Huge Brand Engagement
Forget the old conventional wisdom that most page posts on Facebook contain images and think links, at least in terms of volume.
In terms of interactions, video posts performed the strongest, followed by photos.
Quintly said in its study:
We found out that “moving pictures” are driving the highest interaction on Facebook. Videos, the highest engagement driver, are followed by image posts, which performed second best–with an increasing trend throughout the year.
As Timelines are getting more crowded every day, it is essential to choose the correct post type to unlock the potential your posts have.
The stats we analyzed underline the relevance of attention-grabbing images and video in social media strategies once again.