As digital marketing picked up speed throughout 2013, one area that continued its remarkable growth was online video. Not just …
What’s the ideal length for online videos?
It’s been proven beyond a doubt that good online videos can translate into sales. Still, questions linger when it comes …
Why traditional TV ads don’t work on the Web
It’s something that many advertising agencies advise their clients to do: take their traditional made-for-TV ads and throw it on …
How to get online videos seen by your target audience
Before pressing play It’s one of the most basic pieces of advice in almost all areas of business: Plan ahead. …
How to use online video as a marketing tool
My last column was a broad overview of content marketing, which involves the creation and sharing of information to increase …
The best content marketers are creative, consistent and committed
Content marketing has been a buzzword for some time now, and while the overall approach has been around for a …
5 ways to make video ads that increase sales
If you’re a business owner already using online video to promote or advertise your business, congratulations. You’re ahead of the …
Why the future is bright for digital advertisers
Canadians are plugged in more than ever, presenting new opportunities for advertisers in the digital space. In its 2013 Digital Future …
Want customers to remember you? Social video is the key
The explosion of the ‘social’ Internet has provided content creators, marketers and advertisers with a cost effective way to distribute …
Calgary Flood – Cleanup Underway – PICTURES 2013 Flooding
Calgary Flood 2013 – Calgary Flood Cleanup Underway: 8 more days. That’s how much longer the state of emergency in …